Once you’ve got a steady stream of visitors gushing over your site, it’s time to turn those raving fans into high-paying customers.
Of course, that’s easier said than done.
To get the biggest bang for your buck, you need to have:
An optimized website (or landing page) to create a delightful experience.
Compelling words (or “copy”) that engages your readers.
A comprehensive understanding of human behavior and psychology.
Deep insights into your customer’s emotions, dreams, and desires.
While this sounds challenging to do (it is), there are those that have become adept in the skill of conversion.
As a relatively new field, we decided to scour the Internet for some of the best conversion rate optimization (CRO) and copywriting experts.
No, really. These experts aren’t full of it, we promise – GIF source
Rather than simply list these experts in random order, we decided to rank them based on their influence across social media, using scores from FollowerWonk, Klout, plus our own judgements.
I know, some of you are thinking these are inefficient ways to measure true expertise and influence. In fact, some of these experts decided to stick-it-to-the-man and remove many of their social profiles and Klout accounts.
While not a perfect science, we believe ranking them by social influence, would give you a better sense of who you may like to follow to get more tips to convert more.
And for each CRO and copywriting expert, we also included some of our favorite blog articles, videos, and Slideshares to help you improve your conversion game.
Without further ado, here are 100 CRO and Copywriting experts to follow:
100) Josh Garofalo (@swaycopy)
Josh Garofalo
After receiving encouragement and a free ticket to Microconf from Joanna Wiebe, Josh began Sway Copy to help tech companies spice up their website, landing pages, and email campaigns to turn eyeballs into signups and paying customers.
“Your CTA button is the door in between the promise & the thing promised.”
Score: 32.5
CRO/Copywriting Expert Resource: Key Landing Page, Copywriting, And CRO Insights From Unbounce’s AMA
99) Caio Tozzini (@caiotozzini)
Caio Tozzini
In the past ten years, Caio has been positively impacting the bottom line of online businesses in Brazil, the United States, and most recently Europe by leading customer acquisition and retention initiatives through marketing programs, growth hacking, and conversion optimization.
Score: 35.5
“In God we trust, all others must bring data.”
98) Jeff Fuhriman (@JeffFuhriman)
Jeff Fuhriman
Jeff is the senior manager of demand and web strategy of conversion optimization for Adobe. He has over nine years experience in this field.
He is an industry presenter and award winner, and featured writer for digital marketing and business optimization publications
“Your users are more attentive to values and content than ever before. To transform [your business], focus on personalization across channels, one-to-one marketing, value creation and truly listening your audience.”
Score: 35.5
CRO/Copywriting Expert Resource: 4 Steps to Implement Successful Website Redesigns
97) John Paul Mains (@johnpaulmains)
John Paul Mains
After leaving Google as a Marketing Leader, John began consulting garage startups to Fortune 100 companies on how to take the guesswork out of digital marketing.
In the last 20 years, John has been a digital marketing and technology leader for big companies like Google, BMC Software and AT&T.
John is currently the head of digital for Click Laboratory.
“You can get thousands of visitors a day to your site, but if you don’t convert those visitors into paying customers, your business isn’t benefiting much at all.”
Score: 35.5
CRO/Copywriting Expert Resource: 4 Detailed Steps to Convert Google Visitors into Customers
96) Susan Delz (@SusanDelz)
Susan Delz
Susan is the Director of Enterprise Development at Ion Interactive.
She has over 13 years experience working with clients in the online and traditional marketing spaces and is focused on helping organizations develop measurable, high-ROI online marketing programs through their content marketing efforts.
“Welcome to the age of ad blocking”
Score: 37
95) Anna Sawyer (@annafsawyer)
Anna Sawyer
Anna is a veteran digital marketer, content creator, experience designer, product marketing leader, team builder, and market strategist. She enjoys fixing webinars at ReachWebinar.
Anna has been a speaker at conferences like SMX, the world’s largest marketing conference, Ignite, Conversion RoadTrip 2015, Bend WebCAM, AdFed, and GrowthHacker TV.
“Teaching people about conversion is teaching businesses to focus on what they are good at.”
Score: 37.5
CRO/Copywriting Expert Resource: The Donut of Content Marketing
94) Dan Levy (@danjl)
Dan Levy
Dan calls himself “a journalist by training and content strategist by accident.” He spent the last 8 years navigating media think tanks, global marketing agencies and fast-growing tech startups.
Currently, Dan is a Content Strategist, writer, and editor at Unbounce.
“Don’t create a sense of urgency, foster a sense of purpose.”
Score: 38
CRO/Copywriting Expert Resource: How One Agency Created a Conversion-Centered Content Strategy Using Landing Pages
93) Devesh Khanal (@deveshkhanal)
Devesh Khanal
Devesh Khanal is the founder of Devesh Design and co-founder of Grow and Convert. He specializes in conversion optimization, A/B testing, split testing, and digital marketing.
Devesh Design is devoted to helping businesses that have an online presence grow revenue through conversion optimization.
Previously, Devesh was the manager of strategy and business planning at Bio Architecture Lab in Berkley.
“Here’s the truth: A/B testing is likely a giant waste of time for you.
Here’s why: Most sites have too little traffic and too low of a conversion rate to draw any useful conclusions from A/B tests.”
Score: 38.5
CRO/Copywriting Expert Resource: Exit Popup Optimization: 216% Improvement in 1 Month
92) Daniel Gonzalez (@hidanielg)
Daniel Gonzalez
Daniel is the head of conversion optimization consulting at Sellpoints, Inc. At Sellpoints, Daniel runs A/B tests and multivariate tests on web pages to improve their performance
Daniel eats data, dreams in wireframe, and is happiest at the intersection of psychology and analytics.
“The questions you ask in surveys have to be engineered to yield responses with the exact words your visitors need to read to experience the feelings of desire and trust required for them to buy from you.”
Score: 39
Expert Resource: How To Use Surveys to Get a 64.8% Increase in Completed Purchases
91) Chelsea Baldwin (@chelseajanea)
Chelsea Baldwin
Chelsea Baldwin is the founder of Copy Power, LLC, a boutique agency where Chelsea helps businesses get remembered online by improving their confidence and copywriting. She was previously the CMO for Click Labs.
But now, she has given up the swanky corporate career to help awesome people like you do more good in the world… and get the customers (and cash) they deserve.
“What [your audience] cares about is what she spends her mornings, days, and nights doing, and why she does those things… That’s what you’re after in the first step of writing classy copy: the emotion behind the why.”
Score: 39.5
CRO/Copywriting Expert Resource: The Right Use of Emotions
90) Tom Bowden (@tombowdenCRO)
Tom Bowden
Tom is the director at Footprint Digital Ltd. By improving User Experience with A/B and Multivariate testing, Tom has set out to help website conversion rates. The company also increases traffic to websites through SEO.
Previously, Tom was the head of digital marketing at Zero Above Limited where he created and managed the Digital Marketing Service, including processes for SEO, PPC, Conversion, Email and Social Media.
“I aim to help empower you to make better decisions in order that you can make every website that you are involved with easy to use and provide an enjoyable experience.”
Score: 40
89) Brian Lenney (@WinsomeWriting)
Brian Lenney
Who wants to read another page full of marketing cliches? How about being bored to tears or misled by crappy, status-quo, uninteresting, ‘formal’ copy?
Conversational, witty, and irreverent- that’s the kind of stuff people want to read & that’s exactly the type of copy Brian likes to write for tech-startups & entrepreneurs.
Check out more of Brian’s work at WinsomeWriting.com.
“What do people think of when they think of you (or your brand)? At the end of the day or the end of your life, the only thing that really matters on this side of heaven is your name.”
Score: 40
CRO/Copywriting Expert Resource: 10 Brilliant Tips From Conversion Rate Optimization Experts
88) Ellie Mirman (@ellieeille)
Ellie Mirman
A hands-on marketing leader, Ellie’s experience ranges from lead generation and marketing automation to product marketing and customer development.
Ellie is currently the vice president of marketing at Toast, an all-in-one restaurant management software company.
“Your email database is not a leads database.”
Score: 40.5
CRO/Copywriting Expert Resource: What to Send Email Contacts in Different Stages of the Marketing Funnel
87) Will Hoekenga (@WillHoekenga)
Will Hoekenga
Will is the fouder of Copygrad.com which exists to show businesses how to arrange words in a way that will communicate your intended message in the best way possible.
Whether they’re trying to sell a product or service, grow their online platform, or expand their career as a freelancer, his advice is definitely helpful.
“Know Your Outcome. Boil It Down. Share How You’re Getting There.”
Score: 41
CRO/Copywriting Expert Resource: How to Sell Like Elon Musk
86) Duane Brown (@duanebrown)
Duane Brown
Duane has over 11 years experience working across digital marketing and branding for clients including ASOS, Mopp, Telstra, Jack Wills, Cineplex, Grant Thornton and BBDO.
Duane is currently a performance manager for Unbounce where he manages all paid search and display + programmatic. He was previously a Senior Performance Marketer for Art & Science Digital Experience Design.
“You want to make people feel like a better version of themselves at the end of the day.”
Score: 41
CRO/Copywriting Expert Resource: Delightful Remarketing: How You Can Do It
85) Allison Otting (@allisonotting)
Allison Otting
Allison is lead designer and conversion specialist at Disruptive Advertising. She manages the design team, crafts conversion-centered landing page design and web design for various clients, designs static and dynamic banner ad design, and works on landing page optimization with A/B testing.
“People tend to obsess over certain landing page and website problems while ignoring the mistakes that are silently killing their conversion rates.”
Score: 41.5
CRO/Copywriting Expert Resource: What’s Really Killing Your Conversion Rate?
84) Mike Belasco (@belasco)
Mike Belasco
Mike is the president and CEO of Inflow and ConversionIQ. Inflow is a national provider of cutting-edge inbound marketing and search engine optimization services.
Belasco regularly speaks at national and international industry events and conferences, such as Search Marketing Expo (SMX), Online Marketing Summit (OMS), Search Engine Strategies Expo (SES), and Business Marketing Association Events (BMA).
“Your cart is probably not your conversion problem.
It may even appear that your cart abandonment rate is the issue when you look at your analytics, but qualitative analysis such as user testing will probably show you users are getting frustrated way before they abandon their carts.
Your cart was “just bad enough” to be the straw that broke the camel’s back.”
Score: 42
83) Carlos del Rio (@inflatemouse)
Carlos del Rio
Carlos is an expert web marketer experienced in using search optimization, social media, pay per click, and web analytics to improve visibility and traffic for Internet content. He is experienced in conversion optimization and landing page design.
Carlos is a co-author of “User Driven Change: Give Them What They Want” and “A Strategic Framework For Emerging Media.”
Carlos is currently the Director of Digital Strategy & Analytics at Agillian.com, and was previously the Director of Conversion Analysis and Digital Strategy at Unbounce.
“Show your landing page to someone that doesn’t know anything about your business. After 10 seconds you will have a long list of things to fix.”
Score: 42
CRO/Copywriting Expert Resource: User Driven Change: Give Them What They Want
82) Rohan Ayyar (@searchrook)
Rohan Ayyar
Rohan is a self-declared analyst and strategist at E2M. His skills include SEO, web analytics, and business development. Rohan has written for several publications, including Entrepreneur, Fast Company, and The Next Web.
“Being a conversion ninja is a process, and it has a lot to do with the learning you gain after you experiment with on-site elements while you continue to test and re-test your results.”
Score: 42.5
CRO/Copywriting Expert Resource: How To Be An Ecommerce Conversion Ninja
81) Roberta Rosenberg (@CopywriterMaven)
Roberta Rosenberg
Roberta has managed print and digital direct marketing campaigns for over 25 years as a copywriter, strategist, manager/producer, website designer, landing page optimizer for MGP Direct.
She is passionate about conversion maven and social media pioneering, and an enthusiastic advocate of new marketing technologies.
Roberta teaches copywriting for MarketingProfs, Online Marketing Institute, and The American Writers and Artists Institute.
“Write with specific and juicy nouns and verbs rather than add[ing] adjectives to general nouns and verbs. You’ll get a shorter headline that delivers more punch.”
Score: 42.5
Expert Resource: Copywriting for Landing Pages – An Interview with Roberta Rosenberg
80) Dan Siroker (@dsiroker)
Dan Siroker
Dan is the Co-Founder & CEO of Optimizely. He gained incredible experience as the director of analytics on the Obama 2008 campaign.
Four years later, not only did President Obama and Mitt Romney use Optimizely’s product extensively in the last election cycle, but so have over 7,000 other big name customers, including Starbucks, CNN, and Crate&Barrel.
Dan has appeared on Bloomberg, Wall Street Journal, New York Times and Wired to talk about the awesomeness of A/B testing and the future of website optimization.
“…the real value is in personalizing that experience based off of the data they have about you.”
Score: 43
CRO/Copywriting Expert Resource: Optimizely CEO Dan Siroker’s Trick For How To Test Investors, Board Members
79) Matt Gershoff (@mgershoff)
Matt Gershoff
Matt is the cofounder of Conductrics. Conductrics offers advanced decision optimization tools for online applications. His specialities include web analytics, database marketing, decision optimization, data mining, adaptive agent models, data mining and web analytics.
“A/B testing isn’t optimization. Optimization is the process of finding, and applying, the best assignment of customers to experiences with respect to an organization’s object(s)/conversion events. A/B testing is just one piece of this larger optimization process.”
Score: 44
CRO/Copywriting Expert Resource: Balancing Earning with Learning: Bandits and Adaptive Optimization
78) Stephen da Cambra (@StephenDaCambra)
Stephen da Cambra
Stephen da Cambra is a copywriter for hire who excels in content marketing and project management.
“Every business, website and landing page is different and optimizing them for conversions is different. But there is one thing that is true for all – You should never waste an opportunity to tell a customer what she wants to hear.”
Score: 44.5
Expert Resource: 5 Copywriting Tips to Increase Conversions
77) John Ekman (@Conversionista)
John Ekman
John has dealt with all aspects of internet business- marketing, technical and financial – of running a profitable and growing Internet business.
John specializes in website conversion, conversion rate optimization, and I-Gaming. He is the founder and Chief Conversionista of Conversionista! – Scandinavia’s number 1 company in conversion rate optimization.
He also invites dozens of conversion experts to speak every year at his conference, Conversion Jam.
“Conversion optimization is a marathon, not a sprint.”
Score: 44.5
CRO/Copywriting Expert Resource: The State of Conversion
76) Giles Adam Thomas (@gilesadamthomas)
Giles Adam Thomas
Giles Adam Thomas is the director at Whole Design Studios:
A design agency the specializes in combining business strategy and emotional design to create meaningful and relevant experiences. In particular, Giles specializes in multimedia and web design.
“The focus should not be on conversion rate, not even on revenue but on profits!”
Score: 45
Expert Resource: 10 A/B Testing Mistakes You’re Probably Making
75) Paras Chopra (@paraschopra)
Papas Chopra
Paras is the founder of Wingify, which produced a hassle-free A/B split testing tool called the “Visual Website Optimizer.”
“The best method to become an A/B split testing ninja is to pick a tool that doesn’t limit your creativity and imagination for improving your sales and conversion rate.”
Score: 45
CRO/Copywriting Expert Resource: Advanced A/B Testing Tactics That You Should Know
74) Kyle Rush (@kylerush)
Kyle Rush
Kyle works with Hillary for America to develop and execute data driven strategies that improve all aspects of web applications.
Previously, Kyle was the head of optimization at Optimizely, where he lead optimization efforts throughout the company including the marketing site and the product.
“One of the best tools for determining the potential ROI of experiment ideas is to look at past experiments.”
Score: 45
CRO/Copywriting Expert Resource: I’m Kyle Rush, Head of Optimization at Optimizely. Ask me anything!
73) Danavir Sarria (@danavirsarria)
Danavir Sarria
Danavir Sarria is the founder of CopyMonk.
As a digital marketer and copywriter for 7 years, he’s spent most of his time online working in the cutthroat fitness and self defense industries.
Working with small businesses making only 3 figures a month, all the way to partnering with 7 figure business owners on massive projects, Danavir has seen and done many things to help entrepreneurs grow.
Danavir runs the Facebook group CopyMonk.
“Instead of first deciding what topic you should write about, you first need to decide what your end goal is.”
Score: 45.5
CRO/Copywriting Expert Resource: How To Write Your First Native Advertisement
72) Manuel da Costa (@digital_tonic)
Manuel da Costa
Manuel da Costa works with businesses to understand why their website doesn’t perform well and work out recommendations to improve it through conversion rate optimization, web analytics and user experience.
Manual has experience in conversion optimization, web analytics, and UX. In the past he has also worked in search engine optimization. Currently, Manual focuses on conversion rate optimization with Digital Tonic.
“If your boss knew the potential ROI of CRO using common metrics, they’ll give it priority over other projects.”
Score: 45.5
CRO/Copywriting Expert Resource: How To Sell Conversion Optimization To Your Boss