Here are some of our favorite articles from the Web this week. If you think we missed a great article, or if you know of a blog we must check out – add it to the comments below!
10 Ways to Start Your Prospecting and Make it Enjoyable
If you are in sales, and aren’t following Mark Hunter’s blog on a regular basis, do yourself a favor and go subscribe right now. I could feature his content as a week’s best article – every week. Prospecting is often a salesperson’s least favorite activity because it is difficult, and just not fun. Here Mark shares 10 straightforward tips you can add to your sales routine that will help you enjoy prospecting more and improve your results.
Selling to the Modern B2B Buyer
Selling to the modern B2B buyer is a complex undertaking. Shelley Cernel not only breaks down the unique challenges sales faces trying to reach prospects in this hyperconnected world – she offers solutions that will help you break through all the noise, understand your prospects better, and gain their trust. Great read.
4 Highly Effective LinkedIn Summary Templates for Sales Reps
After reaching out and leaving a message with a prospect, how many would you guess hopped on LinkedIn to check you out before deciding if they wanted to call you back? That number is probably quite high. Now, what impression are they left with after viewing your profile? A strong LinkedIn summary can be the key to making you relatable and grabbing the prospect’s attention. If yours is lacking – you must check out this extremely valuable resource from Aja Frost.
Worried About Being Aggressive? The Opposite is Just as Bad!
I think many salespeople struggle with this…you want to stay top of mind, but you don’t want to come off too strongly and completely turn the prospect off. Dianna Geairn (The Irreverent Salesgirl) shares a story of a passive sales approach which resulted in lost business. It’s an important lesson in understanding what level of contact your prospect is looking for, and how sometimes, less is not more.
The post The Week’s Best Reading in 10 Minutes (or Less) appeared first on KiteDesk.