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CYNOPSISeSPORTS & GAMING 11.03.16 It’s Thursday, November 3, 2016, and this is your weekly early morning eSports & Gaming brief. The Game Awards added to its partnership tally, announcing deals with Twitter and NextVR for the Dec. 1 ceremony...

Following directly on the heels of our lesson on inducing action, we talk about the skill that helps you make it happen – copywriting. You’ll understand why every business person should study copywriting, even if most should outsource the actual work...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

Luxury Women to Watch 2017: Marketers set to make a difference Luxury Daily’s Luxury Women to Watch 2017 list honors smart women executives who are set to make a difference in the luxury business, particularly in marketing, retail, media and digital...

Designing substance behind the subject line Last month, we at Conversio developed a guide for crafting the perfect email subject line. However, coming up with unique and engaging email subject lines is only a small part of the battle. Once your intended...