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By ProBlogger Social Media Expert Angela Ponsford from Dotti Media. When you’re running Facebook Ads, getting the targeting right can make or break your ads. A great ad shown to the wrong audience is the quickest way to throw your advertising dollars...

Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising...

  There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that...

It’s tiiiiime! Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions...

The best marketing strategies don't always draw a direct line to their intended results. Case in point is inkWELL Press, a company that designs beautiful organizational products to help you find peace and harmony through productivity. In this episode...