The LEGO Group hopes its iconic blocks can help build not just trains and houses, but a more inclusive society. The Danish toy company announced Monday that it will work to remove gender stereotypes from its products and marketing, citing the results of a worldwide survey that found general attitudes towards kids' play and creative careers remain "unequal and restrictive." "The benefits of creative play such as building confidence, creativity and communication skills are felt by all children and yet we still experience age-old stereotypes that label activities as only being suitable for one specific gender," Julia Goldin, Lego's chief marketing officer, said in a statement , adding that "at the LEGO Group we know we have a role to play in putting this right." Lego partnered with the Geena Davis Institute on Gender in Media — a research organization that advocates for equal representation of women — to explore whether parents and kids see creativity as gendered. It surveyed nearly 7,000