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Content Marketing: The Essentials (aka Where to Start) Content marketing is white hot! As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales. 2012 was content...

The reason why I like Google's term "ZMOT" — the Zero Moment of Truth — is because I really do visualize that the distance of most prospect's initial moment-of-truth with a company has collapsed to effectively zero. It's the distance...

If there’s a buzzword in the marketing and advertising world for 2013, it’s “big data”. Okay, it’s two words, but that’s not important. What is important is that the hot trend isn’t delivering on the promise...

This is what I mean when I say I would like to swim against the stream of time: I would like to erase the consequences of certain events and restore an initial condition. But every moment of my life brings with it an accumulation of new facts, and each...

Years ago in the way-back-when, sales teams crafted brand messages that could ensnare the mind and tantalize the senses. People trusted the ads because they believed that the messengers knew more about the products and services they sold. An example...