Swetha Saldanha
Bangalore
The daily management of client online marketing accounts:
Client communications on a daily basis, ensuring their complete satisfaction with the service provided.
Set up and manage online marketing campaigns for a range of clients.
Be able to assist in the planning and implementation of a wide range of marketing channels including some or all of: Paid Search, Display, Search Engine Optimisation, Email Marketing & Social Media.
Provide ad hoc advice and guidance to the client to maximise the return on investment.
Monitor campaigns, optimising to bring campaigns in line with client’s objectives and always be on the lookout to make recommendations for exceeding those objectives.
Produce weekly/monthly reports for clients, and use Google Analytics and other web analytics tools to help provide meaningful insights for clients and how they can improve their campaign.
Best Practice
Continually look at ways to improve efficiency and productivity within the online marketing team.
Implementing and maintaining best practice standards and methods with the objective of driving quality in the Digital Marketing team.
Continually look at ways to improve customer satisfaction, communication, quality assurance and customer retention