Mobifly
Mobifly Media | London, UK or REMOTE (Anywhwere)
Mobifly® is looking for experienced Digital Media Buyer (Ad Ops) to join a team of great talent and motivated team members and help deliver programmatic buying, audience buying and UA that outperforms!
Mobifly® stands for quality performance-based marketing for mobile and online advertising.
As a mobile user-acqusition company for advertisers, Mobifly supports global and regional communication agencies and leading brands in the development and execution of their mobile strategies.
Our objective is to be a key player in every strategic performance-based marketing in existing and emerging markets!
Mobifly® have a growing team and highly motivated professionals with the sole mission of delivering high performance results and expanding our growing presence within the mobile advertisement market.
This is a great opportunity to join a young and fast growing company as a Digital Media Buyer (Ad Ops)
1. Job Description
* Summary:
The Digital Media Buyer (Ad Ops) will be responsible for the planning, setup, and execution of Audience Targeted campaigns in accordance with the strategy and objective of IOs. These specialists use multiple interfaces, in a self-service capacity, to discover audiences and target them via media buying tools (DSPs) across various channels. Campaigns need to be maintained and optimized frequently to achieve campaigns KPI goal and deliver completely. You will be expected to interact with multiple tech support teams for setup and troubleshooting, and collaborate with designated Automated Trading teammates continually for support and promote knowledge sharing.
* Area of Focus:
Paid digital/social media buying
KPI-driven strategic paid digital/social media planning
Audience development, content distribution and user acquisition through paid digital/social media
* Primary responsibilities:
Lead the development of cross-channel, data-driven paid digital/social media strategies that encompass both traditional direct publisher and programmatic buying and are tailored to mobile execution objectives and UA of the brand or client.
Grasp technical understanding of programmatic buying, audience buying and DSPs.
Setup and launch each campaign in the designated media buying platform
Proactively optimize for maximum performance and delivery
Understand client objectives to successfully optimize each campaigns and complete strategic recommendations to further account success.
Communicate thoroughly, respond rapidly with account managers, fellow trading teammates and product team members.
Work closely with Account Management to provide insights and recommendations that align with, or enhance, client strategy
Develop and maintain relationships with data, inventory, and platform vendors
Keep abreast of industry trends through trade journals, industry conferences and current events
* Knowledge and Skill Requirements:
Entrepreneurial mindset - you work independently and do not require micromanagement
Strong understanding of the overall ad technology ecosystem (SSP, DSP, RTB, etc.), ad servers, inventory supply and demand, ad tags, etc.
Expertise managing and executing paid digital marketing campaigns across all major display, video and social platforms (Facebook, Twitter, Instagram, YouTube, etc.) as well as digital advertising solutions spanning SEM, programmatic and direct display, Mobile, etc.
Track record of delivering results through paid digital media campaigns that include Social, SEM, Display and integrated approaches to paid customer acquisition
Proficiency in developing measurement and learning plans to track and measure campaign performance
Expertise in developing on-going campaign reporting, including analysis and optimization recommendations
Understanding of performance marketing strategies and platforms and tools required for execution on desktop and mobile
Detail-oriented with strong attention to follow-through
Capable of synthesizing large amounts of information into actionable plans
Exceptional communication skills
Strong collaborator and team-oriented
Proficient computer skills including all major media planning/buying and measurement software, including cloud-based solutions
2. Education and Work Experience
Bachelor’s Degree (Marketing/Business preferred)
4-6 years of digital and social media planning/buying experience within a media buying agency
2-3 years of relevant experience in Account Management or other related ad tech consultative client-facing roles
Performance based network marketing experience
Experience working in Doubleclick Campaign Manager and sufficient knowledge of ad trafficking systems and processes
Proven history of managing large initiatives with tight deadline
Get in touch.
Thanks!
Job Perks
What you can look forward to
Work in a small team with lots of decision making freedom
Benefit from the exchange with successful serial entrepreneur and industry experts
Travel the world, attend industry events and connect with amazing people in the Ad Tech world.
Develop your entrepreneurial skills inside a company with a proven business model
A challenging job with lots of responsibility and freedom to grow professionally and acquire new skills
The office is located in the heart of one of Europe’s most vibrant capitals - London.
Complimentary fruits, drinks and snacks every day
Competitive remuneration package which includes performance-based incentives
We’re a diverse bunch of mobile enthusiast, coffee addicts, digital marketers and growth hackers.
Sounds like your kind of people? Our team looks forward to meeting you!