Join one of the UK’s largest digital marketing agencies as our Digital Marketing Apprentice! Develop your skills and knowledge in this exciting environment through assisting with in all aspects of online marketing. This includes social media, PPC, SEO, marketing campaigns and content creation. This is an excellent opportunity to join a growing business with great career development opportunities.
Company overview
Add People are one of the UK’s largest digital marketing agencies focused on servicing small to medium sized businesses. In fact, we service thousands of customers across the UK, Ireland, South Africa and across the world from our base in the market town of Altrincham on the outskirts of Manchester.
Role Description
The Apprentice will be supported to perform the following duties:
Social
Develop and maintain Social Media profiles for the business
Build followers and increase engagement across all social media platforms
Online presence
Carry out Search Engine Optimisation
SEO activities to increase website traffic
Maintain the company website content
Image editing – cropping, resizing, other Photoshop work
Inbound/Outbound
Content creation
Creating email newsletters
Preparation of marketing material
Set up and implement e-mail marketing campaigns
Brand marketing
Ensure the content and format of all digital marketing is in accordance with the organisation’s/client’s brand guidelines
Conduct market research
General
Customer service
Some administration duties
Market research of competitors
To assist colleagues to deliver the digital marketing plans and activity for projects and campaigns
Search Engine Marketing – PPC & SEO, Digital Display Advertising, Social Media and Email Marketing.
Ads
Set up and optimise PPC search campaigns
Ensure that PPC search campaigns are monitored daily and meet relevant targets
Create display ads
Create Ads for search and display networks
Analytics
Track and monitor a campaigns performance with a weekly/monthly report
Analyse data to identify the target market and optimise each campaign
Analyse the traffic and visitors to the business website and social media platforms
Analyse and report data with Google Analytics
Collecting campaign metrics
Deliver reporting and analysis of the campaigns and projects during and after campaigns to ensure that marketing is focused on providing strong returns
Key Requirements – Candidate Skills and Attributes
High level of attention to detail
Excellent verbal and written skills
Ability to multi-task
Excellent time management and organisation skills
Experience and knowledge of social media
Punctual and reliable
Excellent customer skills and telephone manner
Keen to learn and develop new skills/knowledge
Positive and enthusiastic attitude
Passionate and able to display knowledge of Social Media & Digital Marketing
Personal digital marketing experience (blog, social media etc.) desirable.
Advantageous to understand or have used an analytics package such as Google Analytics.
Role Location
Add House, Unit 8, Swift Court, Scott Drive, Altrincham, Cheshire, WA15 8AB