Toronto, Ontario and Knoxville, TN, April 17, 2024 Pattison Sign Group, a North American leader in delivering physical branded environments, signage, and digital experiences for global brands, proudly announces it has rebranded as Pattison ID. The rebrand also impacts the companies acquired by Pattison Sign Group in recent years – Chandler Signs, Provincial Sign Systems, BestWorth and Teksign – all of which will be rebranding as Pattison ID.
The rebrand reflects Pattison ID’s expanded range of solutions and services that go beyond signage to include the digital and architectural spaces that are critical applications for the company’s customers and partners.
The transformative shift in Pattison ID’s strategy is reflected in the company’s new name, logo, and visual identity, developed in tandem with New York based brand consultancy, TippingGardner. The new identity has been crafted to evoke a sense of ‘contemporary longevity’—a fusion of modern aesthetics with timeless appeal that will remain relevant as the company continues to grow and evolve. Characterized by a clean aesthetic and a hint of playfulness, the refreshed branding encapsulates the essence of Pattison ID‘s dynamic approach to delivering brand impact in an ever-evolving landscape.
Marco Calabretta-Duval, President of Pattison ID, shared insights on the rebrand, stating, “Ever since our company began 120 years ago, we have embraced innovation and been proud to think outside the box for our clients. Our new brand captures our commitment to progress and will enable us to deliver greater impact and service to our clients and their brands. With this rebrand, Pattison ID aims to encapsulate our customer-centric approach and reaffirm our focus on innovation and excellence.” As part of the rebrand rollout, the company has a new interim website at pattisonid.com and will continue making changes to its website, marketing and promotions, customer- and partner-specific communications, and numerous other elements over the coming months.
“The Pattison ID team is thrilled to embrace this new identity and branding,” added Calabretta-Duval. “We are poised at the forefront of a rapidly evolving signage landscape, where architectural and digital environments play an increasingly pivotal role. With the first 120 years behind us, we are well-equipped to empower our clients with innovative physical, signage, and digital tools.”
For more information on Pattison ID and its rebranding journey, please visit pattisonid.com.
About Pattison ID:
Pattison ID, formerly known as Pattison Sign Group, is a leading provider of branded experiences, dedicated to helping brands connect with their audiences through innovative signage, digital, and physical branded solutions. With a strategic focus on leveraging the power of experiences, Pattison ID offers a comprehensive suite of services aimed at crafting narratives that resonate with audiences on a profound level.
CONTACT INFORMATION:
Jacque Duguay
Senior Vice-President, Corporate Services & Sustainability
Direct: 647-793-8692
Mobile: 647-963-7756
jduguay@pattisonid.com
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