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via blackhatworld

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GET UP-TO-DATE ON PEOPLE, NEW TECHNOLOGY, AND ALLIANCES. #1 IRIS.TV Responds to Rapid Growth with Three New Hires Sighting exceptional growth in sales and new product development, IRIS.TV, a video personalization pioneer that enables publishers and...
Top Mobile Advertising Platforms 2015
via businessofapps

Like any business vertical, any branch of economy, the app business is driven by advertising. It’s behind any doubt – organic traffic, driven by built-in search on app stores, isn’t sufficient to sustain app businesses, today app discoverability is one...
06/30/16: New Facebook algorithm prioritizes posts from friends; MRC finalizes mobile ad viewability guidelines; Twitter...
via cynopsis

CYNOPSISDIGITAL 06.30.16 Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses...
The WiR: NBCUniversal to $1 Billion of Data-Driven Inventory, YouTube to Kill Off 30 Second Unskippable Ads, ITV Ad Reve...
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In this week’s Week in Review: NBCUniversal announces audience Symphony, YouTube to kill off 30 second unskippable ads, Fox to request EU approval for Sky takeover bid. To receive a weekly summary of industry news and other VAN interviews and videos...

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IPN - Independent Programming Network

HOW WE DO IT IPN blurs the line between advertising and entertainment to produce extraordinary content, which appeals to audiences advertisers seek to reach. IPN provides a forum for publishers and wr...