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EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

Dueling Operatives:  Casting Shadows and Light In the time Bourne’s been off the grid, he’s changed a great deal.  Greengrass says: “We find Bourne on the Greek/Macedonian border, and he’s conflicted, restless, and we don’t know why.  So, what’s happened...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

Real-life Wolves of Wall Street are working for fraudulent binary options companies around the world.           Image from The Wolf of Wall Street via Paramount Pictures Thousands of British people have lost millions of pounds to an international scheme...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...