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There was a lot of speculation earlier this year when Hasbro announced they would be putting on their own annual convention, ‘Hascon‘, now at least we know when the first one is going to take place. That time will be September of 2017! What does this...

We knew it was coming, but I wasn’t aware it would be happening so soon!  Hasbro announces today their first ever “HASCON”, launching September 8 – 10, 2017 in Providence, Rhode Island! As someone who lives on the East Coast, this is great news for...

Rahul Kohli impresses SRK with his six-pack abs Newcomer Rahul Kohli who plays a brief role in director Farah Khan’s Happy New Year was pleasantly surprised when he received a word of praise from none other than megastar Shah Rukh Khan. &ldquo...

You may remember back in last December, we announced Hasbro’s latest initiative; Hasbro Stories. Today, their CEO Brian Goldner sent out a Press Release to highlight what the new campaign is really all about. “Stories are at the center of what we do...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...