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If you run a business, then it’s crucial that you ensure your customers can find you via their mobile devices. It’s now common knowledge that over half of all internet traffic is coming from mobile at any given time and Google says it has been getting...

Think of a large, iconic brand, like Pepsi.  When you do a Google search on “Pepsi” you see how they own their brand in search results, on social media, and on review sites. Big brands like Pepsi spend a lot of time and effort to monitor the first few...

Welcome to the BrightLocal SMB Internet Marketing Survey 2013. Through this piece of research we aim to better understand the attitudes & usage of ‘Internet & Mobile Marketing’ by small & medium sized businesses (SMBs)....

  Matthew Capala is head of search at Profero By Matthew Capala I doubt that the readers of this publication need convincing that investing in mobile is important. It is becoming increasingly evident that mobile marketing will be the key growth...

So, you want to start marketing to a local audience via search. That should mean the campaign strategies are simpler than those used for a larger, national initiative, right? Marketers focused on local search will tell you that between regular product...