Impactbnd.com

When the internet became publicly available to the masses in 1993, it took several years to achieve widespread adoption. Early technology companies like AltaVista, Netscape, Yahoo! and Google were quick to realize whoever was able to successfully organize...

An effective inbound marketing campaign involves more than simply generating traffic to your website: it also means optimising your website for lead generation. You may be getting plenty of traffic, but if it’s not resulting in leads or engagement,...

Marketing analytics are metrics that help you understand how well your marketing plan is performing. Much of the information you gather will center on your website metrics, as websites have become one of the most powerful tools in the marketer&rsquo...

Curating links for my weekly newsletter has built up a rather large collection of useful content. Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured...

With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to overcome the lack of reach and what you can learn from the steps they took. Michael Stelzer is a social...