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The landscape of healthcare stakeholders is more complex. Increasingly, effective engagement depends on collaboration across medical, sales, and marketing teams. Here are best practices toward a more coordinated, better healthcare stakeholder experience...

Over the last three years, pharmaceutical companies have mounted a public relations blitz to tout new cures for the hepatitis C virus and persuade insurers, including government programs such as Medicare and Medicaid, to cover the costs. That isn’t an...

Click here for reuse options! In scholarly articles, blogs and conferences, professors lend their prestige to the lobbying blitz, without always disclosing their corporate ties. Over the last three years, pharmaceutical companies have mounted a public...

by Annie Waldman This story was co-published with Consumer Reports. Over the last three years, pharmaceutical companies have mounted a public relations blitz to tout new cures for the hepatitis C virus and persuade insurers, including government programs...

Over the last three years, pharmaceutical companies have mounted a public relations blitz to tout new cures for the hepatitis C virus and persuade insurers, including government programs such as Medicare and Medicaid, to cover the costs. That isn't...