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IAB Announces 2017 Sales & Service Excellence Awards Winners
via iab

Individuals and Publisher Members Honored for Leadership in Digital Media Sales & for Contributions to IAB Initiatives in Mobile, Video and Emerging Formats HOLLYWOOD, FL (January 29, 2017) — IAB (Interactive Advertising Bureau) announced the winners...
IAB Tech Lab Offers Help Getting Video Ads in HTML5/JavaScript Soon
via nativemobile

The Interactive Advertising Bureau (IAB) Technology Laboratory’s “Transitioning Video Ads from Flash to HTML5/JS” has just been released. The paper offers practical guidance for migrating digital video advertisements to HTML5 and JavaScript. Those technologies...
Five Reasons to Reach Consumers in Mobile Apps
via blogs.oracle

This week’s guest blog post is brought to you by PushSpring’s Brandon Zirkle, Director, Product Strategy. As mobile advertising continues to outpace growth in desktop, the debate over which mobile advertising environment is most effective has intensified...
Global Mobile Advertising Revenues Surge 82.8% in 2012, Hitting a High of $8.9 Billion (€6.9 Billion)
via adtechdaily

Tremendous Upswings in North America & Western Europe Drive Mobile Momentum NEW YORK & BRUSSELS - The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed that global figures for mobile advertising revenue leaped...
IAB Reveals 2015 Sales & Service Excellence Awards Winners
via tritondigital

Honors Exceptional Leadership and Contributions from Companies and Individuals That Are Driving the Digital Media & Marketing Industry Forward PHOENIX, AZ (February 8, 2015) — Tonight, at the 2015 IAB Annual Leadership Meeting: “Content and the...

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Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
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Countdown to GDPR Compliance: IABs’ continued efforts to support the industry

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Our Organizations To deliver on our mission to empower the media and marketing industries to thrive in the digital economy, IAB created the following organizations to focus on these growing areas: The...