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IAB Tech Lab Offers Help Getting Video Ads in HTML5/JavaScript Soon
via nativemobile

The Interactive Advertising Bureau (IAB) Technology Laboratory’s “Transitioning Video Ads from Flash to HTML5/JS” has just been released. The paper offers practical guidance for migrating digital video advertisements to HTML5 and JavaScript. Those technologies...
Five Reasons to Reach Consumers in Mobile Apps
via blogs.oracle

This week’s guest blog post is brought to you by PushSpring’s Brandon Zirkle, Director, Product Strategy. As mobile advertising continues to outpace growth in desktop, the debate over which mobile advertising environment is most effective has intensified...
Global Mobile Advertising Revenues Surge 82.8% in 2012, Hitting a High of $8.9 Billion (€6.9 Billion)
via adtechdaily

Tremendous Upswings in North America & Western Europe Drive Mobile Momentum NEW YORK & BRUSSELS - The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed that global figures for mobile advertising revenue leaped...
IAB Reveals 2015 Sales & Service Excellence Awards Winners
via tritondigital

Honors Exceptional Leadership and Contributions from Companies and Individuals That Are Driving the Digital Media & Marketing Industry Forward PHOENIX, AZ (February 8, 2015) — Tonight, at the 2015 IAB Annual Leadership Meeting: “Content and the...
Mobile advertisers need a cookie-crumb trail to follow
via venturebeat

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics...

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IAB

Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

Summary of the Proposed ePrivacy Regulation

Developed by Venable LLP Background The ePrivacy Directive (“Directive”), first implemented in 2002, is currently the European Union’s (“EU”) controlling authority on privacy rights applied to elect...