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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

CYNOPSIS 02.28.17 Good morning. It’s Tuesday February 28, 2017 and this is your first early morning briefing. Tonight’s Premieres: ID: Who Killed Jane Doe? at 10p Lifetime:  Little Women: LA at 9p Tonight’s Finales: FX: Taboo at 10p History: The Curse...

by Brian O’Keefe: When no one was looking, Tony Robbins went from infomercial pitchman to suite coach. Now captains of industry and finance pay him seven-figures for his wisdom. Here’s what we can learn for free. “I own you!” Six thousand people—sales...

Starting like a financial planner is challenging. Although not quite the ugly environment of years ago, where every potential advisor was merely thrown out into the cold to fend for themselves looking for clients in a brutal exhibition of natural collection...