2015-08-11

The post The Big Damn Guide To Facebook Ad Targeting appeared first on Content Harmony®.



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Ad Targeting Overview

How Targeting Sections Interact

Targeting Audience Sizes

Deep Dive Sections: Custom Audiences, Location, Age, Gender, & Language, Demographics, Interests, Behaviors, More Categories, Connections

Submit Updates or Changes To This Guide

This guide last updated 08/11/2015

More than any other paid media platform out there, Facebook Ads have revolutionized the way marketers are able to distribute their content and other messages to a highly targeted audience.

In the past, advertisers and media buyers have always been able to go after specific customer segments where they’re likely to be – specific TV channels, specific magazines and print media, and even specific websites with display ads.

However, over the past decade, Facebook has built the most complete database of demographic and psychographic data that has ever existed.

It’s taken our targeting abilities to levels that those other options couldn’t come close to.

Want some examples of Facebook’s targeting powers?

Let’s say you own an auto dealership, and you want to get more young professionals in to test drive your latest compact car.

Through Facebook, you can now target 290,000 millennials ages 18 to 30, who live within 25 miles of Seattle, and who love the Seahawks.

Now – through Facebook’s data partners and the behaviors section – you can drill down further into that audience to target the ones who have shown signs of being in the market for a new vehicle.

Run a giveaway from free Seahawks T-Shirts for anyone who takes a test drive during September plus a chance to win an autographed Russell Wilson jersey, and see what your engagement rate looks like.


Now – let’s say you run a gluten-free e-commerce subscription service. You might want to target 180,000 women in the United States with more than $100k in household income who love gluten free products and blogs and who have a record of shopping in luxury stores.

See if they’re interested in subscribing to a monthly delivery of your gluten free snacks with a 15% coupon for their first month’s order.


Pretty powerful stuff, right?

Now what if I told you that we often reached audiences like these for $0.20 to $0.60 per click?

That’s correct. While early campaigns can often cost $1 to $4 per click (still a decent price for highly targeted audiences), we can often get those costs down even further after some testing and refinement.

(Sidenote: Our most successful campaigns have ranged from $0.02 to $0.10 per engagement. You’ll only see these rates on content that Facebook users really love.)

Wish you were doing targeting like this for your brand? In this post, I’m going to breakdown every single way you can target Facebook users.

A Quick Note On How To Search This Page:

We’ve compiled a pretty exhaustive list of all Facebook targeting options (with some exceptions in the Interests category, which is bottomless). You’ll probably want to come back to this page at some point to search for a specific targeting entry.

To search the page like that, click the “Expand All” button below to expand all targeting info sections, then hit CTRL + F to find any text on this page. These sections are closed by default, otherwise this page would be huge.

Expand All Targeting Lists

Collapse All Targeting Lists

Facebook Ad Targeting Overview:

Facebook ad targeting can be broken down into 8 categories. This is the high level overview – we’ll cover them all in more depth shortly.

Custom Audiences (these are groups you create based upon your email lists, phone numbers, app users, or website retargeting)

Location (DMA, zip code, city, county, state, or country)

Age & Gender

Demographics (income, job title, employer name, language, relationship status, education, financial, home ownership, parental status, etc.)

Interests (everything from brand pages to celebrities and most topics you can think of)

Behaviors (charitable activities, online shopping habits, car shopping, financial spending, mobile devices, travel habits, etc.)

More Categories (expats of specific countries and their friend/family)

Connections (people connected to your page, app, or event)

Here’s how they’re laid out in the Facebook Ad Targeting section labeled “Create Your Ad Set”:

OK – got all of that? Excellent – let’s quickly dicuss how these targeting sections add and subtract from one another, and then we’ll get into the nitty gritty breakdown of every targeting section.

How Targeting Sections Interact

Facebook Ad Targeting sections are a bit tricky the first time you use them when you’re trying to go after two targeting options in the same section.  Sometimes you add a targeting option thinking your audience will get smaller – but it gets bigger. And sometimes you select another option and the audience gets smaller – or disappears entirely.

Here’s how that all works:

I start off with users who like Kanye West – 27 million people. Then I ADD people who like Taylor Swift. “Kanye West” and “Taylor Swift” are additive because they’re both in the Interests targeting group. So, our audience members like one or the other, but not necessarily both. However, when I target people who specifically are college grads – the audience gets smaller. We’re filtering to people who like (Kanye West OR Taylor Swift) AND who have a college degree.

So – when we add new options to the current category, like multiple interests, our audience size gets bigger. When we add new targeting categories like education level, our audience size gets smaller.

Make sense?

Great – let’s move on and look at the sections in more depth.

Targeting Audience Sizes

You have to get your target audience size larger or smaller based upon your campaign goals and budget.

In some cases, you’ll want small audiences – 1,000 to 10,000 people. In other cases, it will make more sense to go after a mid-sized audience of 10,000 to 500,000 people. I don’t recommend targeting audiences with millions of people unless you have a monstrous budget and zero accountability for how it’s spent.

Even if you do want to reach audiences that large, it’s still better to slice that group into smaller segments and create custom creative assets for each segment. By doing this you’ll see better performance than using one large set of creative.

Another thing I have found is that when promoting content, we often get cheaper results (on a CPE, CPC, or CPM basis) from audiences of 10k-100k than we do from a smaller audience of 1-10k. I suspect that this is somewhat baked into Facebook’s pricing model – charging you for more tightly targeted audiences the same way you’d pay more for any niche advertising in print or digital.

Facebook Custom Audiences

Custom Audiences are typically built in one of 3 ways:

Import A Customer List – Match your customer email lists, phone numbers, Facebook user IDs or mobile advertiser IDs to people on Facebook.

Tracking Your Website Traffic – Create a list of people who visit your website or view specific web pages. This requires you to place a tracking pixel on your website that Facebook provides.

Tracking Your App Activity – Create a list of people who have taken a specific action in your app or game. This requires you to connect Facebook to your app or game.

You can Include OR Exclude a custom audience from the group of people you’re targeting, which can be really handy for excluding users who have already seen your “thank you” pages after a transaction is finished.

Facebook Location Targeting

Location is one of the more obvious targeting options, but has some unexpected characteristics depending on when the user was in that location.

You can choose from the following location types:

Countries

Counties/regions

Cities

ZIP/postal codes

Addresses

Designated Market Areas®

You can filter these further based upon time frame:

Everyone in this location (default option)

People who live in this location

People recently in this location

People travelling in this location (these are people who are visiting right now but normally live more than 100 miles away)

Notes: Location targeting isn’t available in all countries, and Facebook will not include the radius of an address or city that extends into neighboring countries.

Facebook Age, Gender, & Language Targeting

This is the simplest section you’ll deal with.

Age

Defaults to 18-65+, but you can select users as young as 13. Users over 65 are always grouped together as “65+”.

Gender

Defaults to all, and you can filter to just men or just women.

Language

Open ended list of languages to choose from.

Facebook Demographic Targeting

Language is typically shown as its own drop down box, while the rest of the Demographic options are lumped together in a large drop down labeled as “More Demographics”:

This is where the good demographic options are hiding.

Expand All Demographic Targeting Options

Collapse All Demographic Targeting Options

Relationship

Show Relationship Targeting Options (Interested In, Relationship Status)

Interested In

Men

Men & Women

Unspecified

Women

Relationship Status

Single

In a relationship

Married

Engaged

Unspecified

Civil Union

Domestic Partnership

Open Relationship

Complicated

Separated

Divorced

Widowed

Education

Show Education Targeting Options (Education Level, Field of Study, Schools, Undergrad Years)

Education Level

Associate degree

College grad

Doctorate degree

High school grad

In college

In grad school

In high school

Master’s degree

Professional degree

Some college

Some grad school

Some high school

Unspecified

Field of Study

Lists of majors – very large list so try to target variations (eg finance, corporate finance, finance/accounting, finance & banking, etc.)

Schools

Very large list of schools – includes all levels from elementary school through college, and includes international schools as well.

Undergrad Years

Any years between 1980 to current can be selected.

Work / Job

Show Work Targeting Options (Employer, Job Titles, Industries, Office Type)

Employer

Open-ended list – be sure to use variations

Job Titles

Open-ended list – be sure to use variations

Industries

Administrative

Architecture and Engineering

Arts, entertainment, sports and media

Business and financial operations

Cleaning and maintenance

Community and social services

Computer and mathematics

Construction and extraction

Education and library

Farming, fishing and forestry

Food preparation and services

Government Employees

Healthcare and medical

IT and technical

Installation and repair

Legal

Management

Military

Nurses

Personal Care

Production

Protective Service

Retail

Sales

Science

Temporary and seasonal

Transportation and Moving

Veterans (US)

Office Type (Sourced from Epsilon and DLX/Mastercard)

Home office

Small business

Small office

Financial

Show Facebook Financial Targeting Options (Income, Net Worth)

Income (Sourced from Acxiom – “Income is either consumer self-reported through a survey or estimated based on a variety of demographic data such as age, occupation, home ownership, and a median income for the local area.”)

$30,000 – $40,000

$40,000 – $50,000

$50,000 – $75,000

$75,000 – $100,000

$100,000 – $125,000

$125,000 – $150,000

$150,000 – $250,000

$250,000 – $350,000

$350,000 – $500,000

Over $500,000

Net Worth (Sourced from Acxiom – Modeled based on age, income, presence of children, occupation, property data, vehicle data, investment interest and census median data.)

Liquid assets

$100K-$249K

$500K-$1MM

$250K-$499K

$1-$24,999

$25,000-$49,999

$50,000-$99,999

$1MM-$2MM

$2MM-$3MM

$3MM+

$1 – $100,000

$100,000 – $200,000

$200,000 – $500,000

$500,000 – $750,000

$750,000 – $1,000,000

$1,000,000 – $2,000,000

Over $2,000,000

Home

Show Home Targeting Options (Home Type, Home Value, Property Size, Square Footage, Year Built, Home Ownership, Household Composition)

Home Type (Sourced from Acxiom)

Apartment

Condo

Home value

$1,000,000 – $1,999,999

$100,000 – $199,999

$200,000 – $299,999

$300,000 – $499,999

$50,000 – $99,999

$500,000 – $699,999

$700,000 – $999,999

Less than $50,000

Over $2,000,000

Multi-family home

Property size

.26 – .59 acres

.60 – .99 acres

1 acre

11 – 20 acres

2 acres

21 – 40 acres

3 acres

4 acres

5 acres

6 – 10 acres

< .26 acres

> 40 acres

Single

Square footage

1,000 – 1,249 sq. ft.

1,250 – 1,499 sq. ft.

1,500 – 1,749 sq. ft.

1,750 – 1,999 sq. ft.

2,000 – 2,499 sq. ft.

2,500 – 2,999 sq. ft.

3,000 – 3,499 sq. ft.

3,500 – 3,999 sq. ft.

4,000 – 4,999 sq. ft.

5,000 – 5,999 sq. ft.

6,000 – 6,999 sq. ft.

7,000 and over sq. ft.

750 – 999 sq. ft.

Less than 750 sq. ft.

Year home built

1900-1909

1910-1919

1920-1929

1930-1939

1940-1949

1950-1959

1960-1969

1970-1979

1980-1989

1990-1999

2000-2010

2011+

Home Ownership

First time homebuyer

Homeowners

Renters

Household Composition

Children in home

Empty nesters

Family-based Households

Grandparents

Housemate-based Households

New parents

New teen drivers

No children in home

Veterans in home

Working women

Young & hip

Young adults in home

Ethnic Affinity

Show Ethnic Affinity Targeting Options

African American (US)

Asian American (US)

Hispanic (US – All)

Hispanic (US – Bilingual)

Hispanic (US – English dominant)

Hispanic (US – Spanish dominant)

Generation

Show Generation Targeting Options

Baby boomers (US)

Generation X

Millennials

Parents

Show Parental Status Targeting Options (Child's Age, Mom's Style)

All Parents

(0-12 months) New Parents

(01-02 Years) Parents with Toddlers

(03-05 Years) Parents with Preschoolers

(06-08 Years) Parents with Early School Age Children

(08-12 Years) Parents with Preteens

(13-18 Years) Parents with Teenagers

(18-26 Years) Parents with Adult Children

Expectant parents

Parents (All)

Moms

Big-city moms

Corporate moms

Fit moms

Green moms

Moms of grade school kids

Moms of high school kids

Moms of preschool kids

New Moms

Soccer moms

Stay-at-home moms

Trendy moms

Politics (US)

Show Political Targeting Options

Self reported (sourced from Epsilon)

Democrat

Democrat and Independent

Democrat and Republican

Democrat, Republican and Independent

Donate to conservative political causes

Donate to liberal political causes

Independent

Republican

Republican and Independent

US Politics (Active)

US Politics (Conservative)

US Politics (Liberal)

US Politics (Moderate)

US Politics (Very Conservative)

US Politics (Very Liberal)

Life Events

Show Life Event Targeting Options (Anniversaries, Jobs, Relationships, Engagements, Weddings,Birthdays, Etc.)

Anniversary within 30 Days

Away from family

Away from hometown

Friends of:

Friends of Anniversary within 30 Days

Friends of Newly Engaged

Friends of Newlywed

Friends of Recently Moved

Friends of Upcoming Birthday

Long distance relationship

New job

Newly engaged (1 year)

Newly engaged (3 months)

Newly engaged (6 months)

Newlywed (1 year)

Newlywed (3 months)

Newlywed (6 months)

Recently moved

Upcoming Birthday

Facebook Interests Targeting

Interests are one of the targeting areas where things get really interesting, because you can type in just about any topic, brand, place, or other concept and target those users if the audience is large enough.

Facebook also has a number of pre-set interest groups that you can browse, grouped as the following sections:

Expand All Interest Targeting Options

Collapse All Interest Targeting Options

Business and Industry

Show Business & Industry Targeting Options

Advertising

Agriculture

Architecture

Aviation

Banking

Investment banking

Online banking

Retail banking

Business

Construction

Design

Fashion design

Graphic design

Interior design

Economics

Engineering

Entrepreneurship

Health care

Higher education

Management

Marketing

Nursing

Online

Digital marketing

Display advertising

Email marketing

Online advertising

Search engine optimization

Social media

Social media marketing

Web design

Web development

Web hosting

Personal finance

Credit cards

Insurance

Investment

Mortgage loans

Real estate

Retail

Sales

Science

Small business

Entertainment

Show Entertainment Targeting Options (Games, Events, Music, Movies, Reading, TV)

Games

Action games

Board games

Browser games

Card games

Casino games

First-person shooter games

Gambling

Massively multiplayer online games

Massively multiplayer online role-playing games

Online games

Online poker

Puzzle video games

Racing games

Role-playing games

Shooter games

Simulation games

Sports games

Strategy games

Video games

Word games

Live events

Ballet

Bars

Concerts

Dancehalls

Music festivals

Nightclubs

Parties

Plays

Theatre

Movies

Action movies

Animated movies

Anime movies

Bollywood movies

Comedy movies

Documentary movies

Drama movies

Fantasy movies

Horror movies

Musical theatre

Science fiction movies

Thriller movies

Music

Blues music

Classical music

Country music

Dance music

Electronic music

Gospel music

Heavy metal music

Hip hop music

Jazz music

Music videos

Pop music

Rhythm and blues music

Rock music

Soul music

Reading

Books

Comics

E-books

Fiction books

Literature

Magazines

Manga

Mystery fiction

Newspapers

Non-fiction books

Romance novels

TV

TV comedies

TV game shows

TV reality shows

TV talkshows

Family and relationships

Show Family & Relationship Interest Targeting Options

Dating

Family

Fatherhood

Friendship

Marriage

Motherhood

Parenting

Weddings

Fitness and wellness

Show Fitness & Wellness Interest Targeting Options

Bodybuilding

Dieting

Gyms

Meditation

Nutrition

Physical exercise

Physical fitness

Running

Weight training

Yoga

Zumba

Food and drink

Show Food & Drink Interest Targeting Options (Alcohol, Beverages, Cooking, Cuisine, Restaurants)

Alcoholic beverages

Beer

Distilled beverage

Wine

Beverages

Coffee

Energy drinks

Juice

Soft drinks

Tea

Cooking

Baking

Recipes

Cuisine

14 Options – Choose Between: Chinese cuisine, French cuisine, German cuisine, Greek cuisine, Indian cuisine, Italian cuisine, Japanese cuisine, Korean cuisine, Latin American cuisine, Mexican cuisine, Middle Eastern cuisine, Spanish cuisine, Thai cuisine, Vietnamese cuisine

Food

Barbecue

Chocolate

Desserts

Fast food

Organic food

Pizza

Seafood

Veganism

Vegetarianism

Restaurants

Coffeehouses

Diners

Fast casual restaurants

Fast food restaurants

Hobbies and activities

Show Hobby Targeting Options (Arts/Music, Home/Garden, Pets, Social Issues, Travel, Vehicles)

Arts and music

Acting

Crafts

Dance

Drawing

Drums

Fine art

Guitar

Painting

Performing arts

Photography

Sculpture

Singing

Writing

Current events

Home and garden

Do it yourself (DIY)

Furniture

Gardening

Home Appliances

Home improvement

Pets

Birds

Cats

Dogs

Fish

Horses

Pet food

Rabbits

Reptiles

Politics and social issues

Charity and causes

Community issues

Environmentalism

Law

Military

Politics

Religion

Sustainability

Veterans

Volunteering

Travel

Adventure travel

Air travel

Beaches

Car rentals

Cruises

Ecotourism

Hotels

Lakes

Mountains

Nature

Theme parks

Tourism

Vacations

Vehicles

Automobiles

Boats

Electric vehicle

Hybrids

Minivans

Motorcycles

RVs

SUVs

Scooters

Trucks

Shopping and fashion

Show Shopping Targeting Options (Beauty, Clothing, Fashion, Shopping, Toys)

Beauty

Beauty salons

Cosmetics

Fragrances

Hair products

Spas

Tattoos

Clothing

Children’s clothing

Men’s clothing

Shoes

Women’s clothing

Fashion accessories

Dresses

Handbags

Jewelry

Sunglasses

Shopping

Boutiques

Coupons

Discount stores

Luxury goods

Online shopping

Shopping malls

Toys

Sports and outdoors

Show Sports & Outdoors Targeting Options

Outdoor Recreation

Boating

Camping

Fishing

Hiking

Horseback riding

Hunting

Mountain biking

Surfing

Sports

American football

Association football (Soccer)

Auto racing

Baseball

Basketball

College football

Golf

Marathons

Skiing

Snowboarding

Swimming

Tennis

Triathlons

Volleyball

Technology

Show Technology Targeting Options (Computers, Electronics)

Computers

Computer monitors

Computer processors

Computer servers

Desktop computers

Free software

Hard drives

Network storage

Software

Tablet computers

Consumer electronics

Audio equipment

Camcorders

Cameras

E-book readers

GPS devices

Game consoles

Mobile phones

Portable media players

Projectors

Smartphones

Televisions

Facebook Behaviors Targeting

Much like Interests and Demographics, Behaviors has a ton of depth hiding under one single drop down.

Behaviors cover the following target options, most or all of which are pulled from Facebook’s third-party data partners like Acxiom, Epsilon, and Datalogix.

Expand All Behavior Targeting Options

Collapse All Behavior Targeting Options

Automotive

Show Automotive Targeting Options (Motorcycles, New Buyers, New Shoppers, Owners, Purchase Type, etc.)

Motorcycle

New

Used

New vehicle buyers (Near market)

By Style

12 Options – Choose Between: Crossover, Economy/compact, Full-size SUV, Full-size sedan, Hybrid/alternative fuel, Luxury SUV, Luxury sedan, Midsize car, Minivan, Pickup truck, Small/midsize SUV, Sports car/convertible

New vehicle shoppers (In market)

Make:

39 Options – Choose Between: Acura, Audi, BMW, Buick, Cadillac, Chevrolet car, Chevrolet truck, Chrysler, Dodge RAM, Dodge car, Fiat, Ford car, Ford truck, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, MINI, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Subaru, Toyota, Volkswagen, Volvo

New vehicle shoppers (Max in market)

All

Style

12 Options – Choose Between: Crossover, Economy/compact, Full-size SUV, Full-size sedan, Hybrid/alternative fuel, Luxury SUV, Luxury sedan, Midsize car, Minivan, Pickup truck, Small/midsize SUV, Sports car/convertible

Owners

Aftermarket

Auto parts

Auto parts and accessories

Auto service buyer

Make

39 Options – Choose Between: Acura, Audi, BMW, Buick, Cadillac, Chevrolet car, Chevrolet truck, Chrysler, Dodge RAM, Dodge car, Fiat, Ford car, Ford truck, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, MINI, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Subaru, Toyota, Volkswagen, Volvo

Purchased

0-6 months ago

13-24 months ago

25-36 months ago

37-48 months ago

7-12 months ago

Over 48 months ago

Style

12 Options – Choose Between: Crossover, Economy/compact, Full-size SUV, Full-size sedan, Hybrid/alternative fuel, Luxury SUV, Luxury sedan, Midsize car, Minivan, Pickup truck, Small/midsize SUV, Sports car/convertible

Vehicle age

0 – 1 year old

11 – 15 years old

16 – 20 years old

2 years old

3 years old

4 – 5 years old

6 – 10 years old

Over 20 years old

Vehicle price

$20,000 – $30,000

$30,000 – $40,000

$40,000 – $50,000

$50,000 – $75,000

Less than $20,000

Over $75,000

Purchase type

Buy new (In market)

Buy new (Near market)

Buy new or used (In market)

Buy new or used (Near market)

Buy used (In market)

Lease (In market)

Used vehicle buyers (In market)

Style

12 Options – Choose Between: Crossover, Economy/compact, Full-size SUV, Full-size sedan, Hybrid/alternative fuel, Luxury SUV, Luxury sedan, Midsize car, Minivan, Pickup truck, Small/midsize SUV, Sports car/convertible

B2B

Show B2B Targeting Options (Company Size, Industry, Seniority)

Company size

1,000-4,999 Employees

10-49 Employees

100-499 Employees

5,000+ Employees

50-99 Employees

500-999 Employees

Less Than 10 Employees

Industry

33 Options – Choose Between: Agriculture, Business Services, Construction, Consumer Services, Cultural & Recreation, Education, Finance, Government, Healthcare, Hospitality & Travel, Insurance, Legal, Logistics & Transportation, Manufacturing, Media & Internet, Real Estate, Restaurant, Retail, Telecommunications, Wholesale Trade

Seniority

Executive/C-Suite

Mid-Management

Charitable donations

Show Charitable Activity Targeting Options

All charitable donations

Animal welfare

Arts and cultural

Cancer Causes

Children’s Causes

Environmental and wildlife

Health

Political

Religious

Veterans

World relief

Digital activities

Show Digital Activity Targeting Options (Gaming, Facebook Page Admins, Browser, OS, Email, etc.)

Canvas Gaming

Average Engagement

Plays 0 out of 7 days

Plays 1 out of 7 days

Plays 2 out of 7 days

Plays 3 out of 7 days

Plays 4 out of 7 days

Plays 5 out of 7 days

Plays 6 out of 7 days

Plays 7 out of 7 days

Played game in last 14 days

Played game in last 7 days

Played game yesterday

Console gamers

Event creators

FB Payments (All)

FB Payments (Higher than average spend)

FB Payments (Recent)

Facebook Page Admins

Internet Browser Used

Primary Browser: Chrome

Primary Browser: Firefox

Primary Browser: Internet Explorer

Primary Browser: Opera

Primary Browser: Safari

Operating System Used

Primary OS Mac OS X

Primary OS Windows 7

Primary OS Windows 8

Primary OS Windows Vista

Primary OS Windows XP

Windows 10 is probably going to be an option soon…

Photo uploaders

Primary email domain

AOL Email Addressees

Apple Email Addresses

Gmail Users

Hotmail Email Addresses

MSN.com Email Addresses

Yahoo Email Addresses

Small business owners

Technology early adopters

Technology late adopters

Unity Plugin

Expats

Show Expat Targeting Options

Expats (All)

33 Options – Choose Between Expats of: Argentina, Australia, Bangladesh, Brazil, China, Colombia, Egypt, France, Germany, India, Indonesia, Ireland, Israel, Italy, Malaysia, Mexico, Morocco, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Turkey, UK, US, Vietnam

Financial

Show Financial Targeting Options (Banking, Investments, Spending Methods)

Banking

Credit union member

National bank customers

Regional bank customers

Investments

Full-Service Investors

Highly likely investors

Independent Investors

Likely investors

Personal investments

Real estate investments

Semi-Independent Investors

Spending methods

1 Line of Credit

2 Lines of Credit

3 Lines of Credit

4 Lines of Credit

5 Line of Credit

6 Lines of Credit

7 Lines of Credit

8 Lines of Credit

9 Lines of Credit

Active credit card user

Any card type

Bank cards

Credit card high spenders

Debit card

Gas, department and retail store cards

High-end department store cards

Premium credit cards

Primarily cash

Primarily credit cards

Travel and entertainment cards

Job role

Show Job Targeting Options

Administration and managerial

Blue collar and craftsmen

Corporate executives

Educators

Farmers

Financial professionals

Homemakers

Legal professionals

Medical professionals

Professional and technical

Religious

Retired

Sales and service

Self-employed

Student

White collar and clerical

Media

Show Media Consumption Targeting Options (Radio, TV)

Radio

Internet

Internet/Satellite

Television

34 Options – Choose Between: Action shows, Adventure shows, Animals shows, Auto Racing shows, Auto shows, Baseball shows, Biography shows, Children’s shows, Comedy shows, Cooking shows, Crime Drama shows, Docudrama shows, Drama shows, Educational shows, Entertainment shows, Health shows, Historical Drama shows, History shows, Home improvement shows, Horror shows, Law shows, Motorsports shows, News shows, Outdoors shows, Public Affairs shows, Reality shows, Religious shows, Romance shows, Science Fiction shows, Sitcom shows, Sports Event shows, Sports Talk shows, Travel shows, Western shows

Mobile Device User

Show Mobile Device Targeting Options (By Brand, OS, Connection Type, Tablets)

All Mobile Devices by Brand

Alcatel

Apple

17 models available

Asus

3 models available

BlackBerry

5 models available

Cherry Mobile

Google

3 models available

HTC

1 models available

Huawei

Karbonn

LG

5 models available

Lava

Micromax

Motorola

Nokia

18 models available

Other Android devices

Samsung

30 models available

Sony

15 models available

Tecno

XOLO

Xiaomi

ZTE

All Mobile Devices by Operating System

All Android devices

All iOS devices

Windows Phones

All mobile devices

Feature phones

Network Connection

2G (US)

3G (US)

4G (US)

WiFi Connection

New smartphone and tablet owners

Smartphone Owners

Smartphones and tablets

Tablet Owners

Purchase behavior

Show Purchase Targeting Options (Business, Buyer Styles, Clothing, Food/Drink, Health/Beauty, Home/Garden, Household, Kids, Pets, etc.)

Business purchases

Business marketing

Maintenance, repair and operations

Buyer profiles

Coupon users

DIYers

Fashionistas

Foodies

Gadget enthusiast

Gamers

Green living

Healthy and fit

Outdoor enthusiasts

Shoppers

Skiing, golfing and boating

Spa enthusiasts

Sportsmen

Trendy homemakers

Clothing

Men’s

Accessories

Big and tall apparel

Business apparel

Jeans

Men’s fashion & apparel buyers

Seasonal

Fall seasonal shoppers

Spring seasonal shoppers

Summer seasonal shoppers

Winter seasonal shoppers

Women’s

Accessories

Business apparel

Fine jewelry

High-ticket apparel and accessories

Jewelry

Low-ticket apparel and accessories

Luxury brand apparel

Luxury retailers

Mid-ticket apparel and accessories

Plus sizes

Women’s shoes

Womens fashion & apparel buyers

Young women’s apparel

Food and drink

Alcoholic beverages

Beer

Craft beer

Domestic beer

Import beer

Light beer

Premium beer

Spirits

Wine

Bakery

Bakery products

Beverages

Bottled water

Carbonated drinks

Coffee

Coffee (K-Cup)

Diet drinks

Energy drinks

Hot tea

Iced tea and lemonade

Juice

Non-dairy milk

Sports drinks

Cereal

All cereal

Children’s cereals

Fiber cereals

Hot cereals

Children’s food

Baby food and products

Children’s food

Children’s food and products

Condiments and dressings

Condiments

Salad dressings

Cooking supplies

Baking

Spices

Dairy and eggs

Cheese

Dairy free

Eggs

Milk

Yogurt

Fresh & Healthy

Fresh & healthy

Frozen food

Frozen appetizers & snacks

Frozen bread & dough

Frozen breakfast

Frozen desserts

Frozen entrees

Frozen ethnic foods

Frozen fruit

Frozen meats and seafood

Frozen pasta

Frozen pizza

Frozen vegetables

Ice cream and novelties

Grocery shopper type

Premium brand groceries

Top spenders

Health food

Diet foods

Fresh produce

Low-fat foods

Natural and organics

Home Cooking & Grilling

Home cooking & grilling

Meat and seafood

Meat

Seafood

Soup

Soup

Sweets and snacks

Breakfast bars

Chocolate candy

Cookies

Crackers

Granola bars

Non-chocolate candy

Peanut butter and jelly

Salty snacks

Vegetarian

Vegetarian

Health and beauty

Allergy relief

Antiperspirants & deodorants

Beauty products and accessories

Cosmetics

Cough and cold relief

Fragrance

Hair care

Health & wellness buyers

Men’s grooming

Oral care

Over-the-counter medication

Pain relief

Skin care

Sun care

Vitamins

Vitamins and supplements

Home and garden

Entertaining

Home improvement

Home renovation

Organization

Tools

Household products

Cleaning supplies

Food storage

Green cleaners and supplies

Laundry supplies

Kids products

Baby care

Baby toys

Children’s products

Pet products

Cat food and products

Cat owners

Cat products

Dog food and products

Dog owners

Dog products

Other pet products

Pet care products

Pet products

Purchase habits

Above average spending

Offline buyers

Online buyers

Purchase types

Appliances & accessories

Arts and crafts

Baby products

Beauty accessories

Books

Childrens apparel

Collectibles

Consumer electronics buyers

Cosmetics

Electronics

Gift products

Gifts and flowers

Gifts and party supplies

High-end home decor

Home furnishing and accessories

Home office

Low-end home decor

Men’s apparel

Music and videos

Restaurant

Fine dining

Mid-range restaurants/non quick serve

Quick serve restaurants

Senior products

Shoes

Small and home office products

Software

Specialty foods and gifts

Sports and outdoors

Tools and electronics

Toys

Travel supplies

Upscale travel and services

Women’s apparel

Sports and outdoors

Cycling

Fishing

Fitness

Golf and tennis

Hiking and camping

Hunting

Running

Winter sports

Store types

Department stores

Discount department store

High-end retail

Low-end department store

Luxury Store

Subscription services

Auto insurance online

Higher education

Mortgage online

Prepaid debit cards

Satellite TV

Technology

Kindle eReader

Use an eReader

Residential profiles

Show Residential Targeting Options (Length of Residence, Likely to Move, Recent Homebuyer, etc.)

Length of residence

1-2 years

3-5 years

6+ years

< 1 year

Likely to move

New mover

Recent homebuyer

Recent mortgage borrower

Seasonal and Events

This section changes frequently – the attached are examples we’ve sp

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