We’ve recently created a brand new ecommerce site for boudoir lingerie brand ‘Something Wicked’.
The high-end lingerie brand is designed and manufactured here in Leeds and has revamped its website signalling a bold step forward for the company which has recently undergone new management.
One of the key features of the new website is the brand’s fully shoppable videos which lets customers ‘shop their mood’. Using innovative technology, customers can explore the products showcased throughout the videos and are able to click directly through to purchase.
Steff McGrath, Managing Partner at Something Wicked, said: “We wanted to re-launch the brand and a new website was the perfect way to launch and showcase our latest collections. We’ve got the right mix of creative and aspirational branding, and to be using new technology in our videos is really exciting.”
Sam Rainey, Managing Partner at Home, added: “We’ve worked with Something Wicked on everything from brand strategy and planning, to website design, creative execution, video production and integrated media buying and delivery. The luxury lingerie sector is booming right now, and with such a powerful brand, it’s a really exciting time to be working with them. In fact, we’ve been so impressed with the business and the potential of the brand that we’ve put our money where our mouth is to become a significant shareholder in the business. The only way is up for Something Wicked.”
So whether you’re feeling playful, dominant, indulgent, powerful, revealing or liberated, have a little look at www.somethingwicked.co.uk to shop the latest collections.
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