Are you looking for great marketing education? Something that isn’t outdated and that will actually help you with the things you need to market your own business? If so, certifications are the answer. Certifications offer training that is focused on helping you quickly learn how to make the best use of a strategy or technology in your business. In this post, we’re going to look at five marketing certifications that will help your business.
Google Analytics Certification
Google Analytics is not a marketing tool, so you may be wondering why this one is first on the list. The answer is simple. If you don’t have the ability to analyze your website traffic, you won’t know which marketing strategies are working best for your business.
Google Analytics offers free training and certification to bring you up to speed on the ins and outs of their platform. You can go through their full Google Analytics University, or start by reviewing the points listed in their Google Analytics IQ study guide.
Once you’re done studying, you can try your hand at the Google Analytics certification exam. This will thoroughly test your knowledge to ensure that you know enough to fully utilize the data provided by Google Analytics for your business. Your certification will be valid for 18 months.
HubSpot Inbound Marketing Certification
If you’re tired of paying a lot for advertising and always having to find new customers, you will want to take advantage of HubSpot’s free inbound marketing certification. This training doesn’t focus on their product (although they have certification for that too), but rather the standard principles of inbound marketing.
Their training covers the basics of inbound marketing, from what it is to the specific marketing tactics you need to apply it to your own business. It covers SEO, blogging, social media, calls to action, landing pages, email, inbound sales, and customer satisfaction.
Once you’re done studying, you can take the certification exam. You will be able to take it up to three times within 30 days, with a 48 hour break in between each attempt. After you pass, your certification will be valid for one year.
Hootsuite Social Media Certification
Want to dive deep into social? HootSuite, one of the leading social media management platforms, offers a social media training and certification through Hootsuite University. It is mostly aimed at educating marketers on how to use their platform to its fullest potential. Once you know how to do this, you will be able to better manage your own business’s main social media accounts.
Unlike the above certifications, this one is not free. You will pay $21 per month for access to Hootsuite University and the social media training and certification. This pricing also includes access to their regularly updated training materials and a listing in the Hootsuite Certified Professionals directory.
Content Marketing Institute Certification
Content Marketing Institute is a well-known authority in everything content marketing. Therefore, it’s no surprise that they offer their own certification for content marketing.
This premium training and certification covers all aspects of content marketing including planning, audience, story, channels, process, conversation, and measurement. An annual subscription to the lessons you will need to get certified and the exam itself is $995.
You do not need to renew this subscription to keep your certification – you only need to renew if you want to continue adding to your content marketing education through new and updated lessons added to their library.
Digital Marketer Customer Acquisition Certification
Digital Marketer focuses on creating actionable training that helps businesses in all aspects of digital marketing. Their Customer Acquisition Certification focuses specifically on training that will help you drive traffic to your website and acquire new customers for your business.
For a one-time fee of $995, you can access 35 lessons on how to use Facebook Ads, Google AdWords, YouTube Ads, LinkedIn Ads, Twitter Ads, and paid content discover networks like Outbrain and Taboola to generate new leads and customers for your business. You’ll not only learn how to use these channels, but also what to offer on them to convert your leads into sales.
If you’re not interested in the actual certification, you can also opt to do the one-time fee of $495 to receive access to the lessons only without the opportunity to get the certification.
In Conclusion
As you can see, there are a lot of great free and premium training and certification sources that can help you boost your business. Be sure to explore your options to these targeted educational opportunities that you can apply to your business.