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Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, imparting a visual direction to their potential movement and...

In the last few years, web designers have gradually realized that cluttering our designs with non-essential elements isn’t a good idea. Excessive design elements like meaningless stock photos, textured grunge backgrounds, convoluted navigation...

10 – 20 seconds. That’s the amount of time after which visitors will leave your homepage. Well, unless you grab their attention of course. In that short time you have to convey all the essential information your visitors seek to establish if they want...

Editor’s Note: This article by Patrick McNeil is the first of a three part series on important design principles taken from Donald Norman’s book and applied to modern, interactive design. In Donald Norman’s classic book The Design of Everyday Things...

SEO is a tough job. If you are new to SEO, you might get lost in countless optimisation tips and techniques. Well, SEO is much like a puzzle. You need to collect all its multiple pieces (content, backlinks, etc.) in order for them to start working together...