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Buyer personas are something of a mystery if you’ve never used them before. After all, how can you possibly know enough about your audience to boil them down into a couple fictional people? Even if you could, how does this help your business and your...

With more and more companies investing in content marketing as a way to build up their online reputation and nurture leads through the funnel, it is only natural that more emphasis is being placed on seeing a direct return from these efforts. While...

In 2010, the late great Roger Ebert reviewed “Joan Rivers: A Piece of Work,”  which premiered at the San Francisco International Film Festival, played at Tribeca, and earned high critical praise: I think “Joan Rivers: A Piece of Work” is fascinating...

By Niall O'Dowd Friday, May 20, 2016 “Tough broad persona has given way to the simpering sheep bleat scenario, just another camp follower." Read more

One cannot look at Carrie Fisher without thinking of Star Wars and that Princess Leia hairdo.  On Sunday night at Salle Wilfrid-Pelletier of Place des Arts, Fisher hosted a gala at the Just for Laughs festivals. How did she do? Here’s what our panel...