Grapeshot.com

Grapeshot, the London, New York and Singapore-based provider of tools to navigate advertising and marketing choice, is pleased to announce their appointment to the Sunday Times Hiscox, Tech Track 100. John Snyder, Grapeshot CEO said: “Grapeshot’s growth...

Advertisers doubling down on brand safety are asking some of the world's leading publications to implement technology that can save client blushes over ads being served next to quality content in an inappropriate manner. This technology helps advertisers...

“Get the Facts, Be Sure and then Decide.” Ezra Taft Benson Picture the scene: It’s 10am on a Monday and you’re sitting in a meeting room surrounded by tired-looking colleagues, all hoping the speaker will hurry up already because it’s time for some...

The Manifesto for Marketing challenges marketers to mobilise the whole organisation around the customer. One obstacle to this has been a lack of common approach to customer understanding across business functions. In particular, we often see an apparent...

“As big data continues to grow, the most successful, competitive organizations will be the ones with the ability to turn that data into game-changing paths to new revenue opportunities and operational effectiveness.” - Booz Allen Hamilton...