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The problem many marketers have with effectively using content marketing is that they focus on only one part of the buying cycle. They pigeonhole themselves into creating all of their content for boosting awareness (i.e., top of the funnel) or generating...

Abandonment takes many forms in the digital world, due to the separation between proprietor and potential customer, and the reasons for abandonment can sometimes be nebulous. When a home or landing page is not optimized or relevant to a specific audience...

Email newsletters are a very effective lead nurturing and intelligence gathering tool for B2B marketers–if used properly. It’s about the right content, and the right mix, combined with the right tools of the trade. Measure your current B2B newsletter...

Whenever you feel like you’ve perfected content marketing, a new approach is making its way to the top of the cycle. It is the famed context marketing.  Consumers having received too many messages which don’t actually relate to them and are at a wrong...

For all the talk of personalization in email marketing, there’s little discussion about dynamic content. Marketers have been inserting basic customer metadata – names, ages, cities, etc. – for years, but that’s personalization 101. It’s time to turn...