- First mPOS solution for global food service retailer in Thailand
BANGKOK, March 28, 2014 – Swiff, the global innovator of secure mobile payment technologies, launched a new mobile payment service with AEON Thana Sinsap (Thailand) Public Company Ltd. and McDonald’s for McDelivery 1711. With this new mobile Point of Sale (mPOS) solution, McDelivery 1711 allows their customers to pay by credit card using mobile devices from wherever they make their orders.
This is the first time in Thailand for a global quick service restaurant chain to use mPOS when they deliver the orders to customers’ doorstep. “Since the launch of AEON Easy Pay built on Swiff’s mPOS platform last August, we have seen a growing number of consumers show preference for mobile payments. We are pleased that McDonald’s is introducing the first mobile credit card payment solution for their popular McDelivery 1711. Our goal is to become one of Thailand’s major players for mobile point of sales services and our partnership with McDonald’s is the latest step in our journey,” said Mr. Yasuhiko Kondo, Managing Director, AEON Thana Sinsap (Thailand) Public Company Ltd.
Swiff mPOS platform was selected for being secure, effective and complying to PCI standards. This initiative with AEON and McDonald’s demonstrates that Swiff’s solutions can meet the needs of transactions processed 24 hours a day with multiple transactions at any time and at different locations.
Miss Petcharat Uthaisang, Marketing Director of McThai Co., Ltd, said, “McDonald’s priority is to respond to the demands of diverse customer lifestyles and to deliver food and services conveniently and at great value anytime, anywhere. We are proud to serve our customers with the first credit card payment method for McDelivery 1711, AEON Easy Pay mPOS Service. With this new channel of payment, we are anticipating that cashless payments will grow 10-20% and our McDelivery 1711 will increase by 30%.”
Home-delivery services across the globe face increasing demands to accept card payments instead of cash. “The payment industry is continuously looking for options to address the need to replace cash on delivery. With our technology, companies can enhance mobility, payments, convenience and productivity improvements in their infrastructure and operations,” said Mr. Suvicha Nalita, Country Manager Thailand for Swiff. “We are proud to be the selected partner for McDonald’s and AEON in Thailand. Swiff will continue to work with industry leaders to provide mobile payment solutions in both emerging and mature markets.”
Swiff’s innovative technology enables secure and patent-pending 2-Factor Authentication, which permits mobile tracking, user authorization and fraud prevention. Swiff suite of solutions is EMV Level 2 certified and accommodates Chip & Pin, Chip & Sign and Swipe & Sign payment methods. Swiff mPOS is an affordable and easy way to accept credit card payments using mobile devices such as smartphones and tablets.
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About AEON
AEON Thana Sinsap (Thailand) Public Company Limited (“the Company”) was incorporated on September 18, 1992 by AEON Credit Service Co., Ltd. in Japan (“AEON Credit Service”). The Company currently has paid up capital of 250 million baht. AEON Credit Service, the major shareholder of the Company, was listed 1st section on the Tokyo Stock Exchange and provided financial services, including credit card, hire purchase, personal loan, and other services. Following its success in the Japanese market, AEON Credit Service has expanded its business to other Asian countries such as Hong Kong, Thailand, Malaysia, Philippines, Indonesia, Mainland China, Taiwan, Korea, Vietnam, Cambodia, Australia, India, Singapore, Laos and Myanmar, respectively. For more information about the company please visit AEON’s website.
About McDonald’s
McDonald’s is the leading global food service retailer with more than 35,000 local restaurants serving 70 million people in more than 100 countries each day. McDonald’s is one of the worlds most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business.
Currently, there are 194 McDonald’s restaurants in Thailand with a range of convenience services at anytime, anywhere. In response to today’s customer lifestyles, McDonald’s offers 24/7 and Wi-Fi service in modern contemporary, comfortable and relaxing atmosphere. For more information, please visit McDonald’s Thailand.
About Swiff
Swiff is a global innovator in mobile payments and loyalty processing. Swiff’s product suite offers a wide range of complementary solutions for financial institutions, merchants and telcos. Swiff is the world’s first white-label mobile payment and loyalty platform that allows fast, easy and secure payments with seamless integration and authentication.
Incorporated in 2010 and headquartered in Singapore, Swiff delivers solutions and services to customers worldwide. For more information about Swiff, please visit www.goswiff.com.