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Believe it or not, there’s a difference between a company and a brand. One can be controlled, the other can’t; one has a marketing budget, the other is the marketing budget; one has to be sold, the other sells itself. According to Chron, a company markets...

Mrs. Green’s Natural Market will close its Wilton store on Jan. 18. The news was confirmed by John Collins, a spokesperson for Natural Market Food Group, the parent company of Mrs. Green’s. While he said the Wilton location would close, it is the only...

The wave of technological advancements has engulfed the business industry to the extent that smart businesspeople have adopted the culture of designing their business better, both on the online and offline platforms. Marketing a new or existing business...

Eurocell has become the first PVC-U systems company to be nominated for a prestigious  B2B Marketing Award, for its highly successful Aspect panoramic doors campaign. The judges shortlisted the campaign  in the Best Product Launch category for its huge...

Are you developing a new business? In need of a new visual identity? Or does your current logo look dated and need a refresh? Customers will expect your business to have a professional brand identity, with a logo that stands out distinctively, while...