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How Clever Newsjacking Helps Geckoboard Make a Splash
via b2cmarketinginsider

A significant event is on the horizon – maybe a global sports tournament, an important election, or even The Voice’s season finale. But one thing is certain: everybody will be paying attention. That attention is the envy of every growing company. We...
Why a Super Bowl Ad Is the Smartest Way to Waste $5 Million
via theatlantic

The Super Bowl is weird. Three hundred and sixty four days a year, Americans do not seek out advertising for emotional catharsis. But on one Sunday evening, they gather in reverent silence for a national christening of corporate iconography, to celebrate...
Jaguar released their first ever Super Bowl TV ad with an all-star cast
via egmcartech

Jaguar revealed their first ever television spot for the nation’s greatest annual sporting tradition, which features three renowned British actors: Sir Ben Kingsley, Tom Hiddleston, and Oscar-winning British director Tom Hooper. The spot has been...
Super Bowl Ad Power Rankings: This May Be The Most Controversial Commercial Of All
via sportsgrid

Only two days left until Super Bowl LI, which means of course Super Bowl commercials … can you smell the capitalism? Come with us now as we rank all ads released so far. Yes, ALL of them! Ah hahahaha! (If you don’t mind spoilers, that is). This is the...
The New Mad Men Of Advertising Are... Everywhere
via businessinsider

Crowdsourced advertising platforms - some with Silicon Valley backing - are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Companies such as Tongal, Zooppa, Poptent and others are tapping...