Hiring is one of the biggest challenges for a growing company. Many of our readers already know that finding candidates online helps you better scale and measure your recruiting efforts. LinkedIn is a great resource and has premium products for recruiting. The job market is getting warmer though, and it may be tough to compete with companies with a bigger recruiting spend.
Fortunately, according to LinkedIn, 75% of its members are passive. In other words, they are not actively looking for a new job. This gives you an opportunity to creatively recruit candidates when you can’t compete on budget.
To level the playing field, use these three recruiting tricks to find the best candidates.
1. Join Groups
Did you know that LinkedIn has more than 2.1 million groups? That’s a great resource for recruiting and to help establish a brand for you and your company. First, post your job to the Group’s job board. If you want to invest in the Group, participate in the forum and post content. Be careful not to spam the Group though, or your efforts may backfire.
Here are some of the most popular career-related groups:
For Human Resources: Linked:HR
For Marketers: Social Media Marketing
For Project Managers: The Project Manager Network
For Recruiters: The Recruiter.com Network
For Finance: Finance Club
2. Search for Related Terms
You’re a pro at searching on LinkedIn but you feel like you’ve exhausted your candidate list. Have you considered looking for related terms? Use a tool like Google’s keyword planner to help you find related words to your search.
For example, a search for “ruby developer” can give you suggestions to look for “ROR” (short for “Ruby on Rails”) or Django (a framework in Python).
3. Save Your Search
Once you figure out the type of candidates you’re looking for, save your LinkedIn search. You can even create alerts to remind you on a weekly basis if any new candidates have joined the recruitment pool.
Of course, getting to the candidate is only the first step. Find out more about hiring and retaining your employees in our Generation-E webinar series.
David Cheng heads inbound marketing at ZenPayroll and is passionate about helping small businesses. Prior, he was a 2x entrepreneur and spent more than seven years in finance helping companies raise capital. You can follow David on Twitter.
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