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To celebrate the re-branding of our regular roundup feature, reviewing the day’s news and airbrushing it until it is fit for the consumption of Sunderland fans, Mr Henchard brings you a potted guide to the media responsible for portraying our club to...

EXO is all the rage these days. In January, we saw how a "sasaeng" fan (an extreme fan who interrupts the private life of a celebrity) attempted to sell EXO member D.O's underwear. This certainly left many people questioning the extent their fans will...

Title Length Color Rating Advertising In Baseball Stadiums – Introduction Baseball is considered to be America’s favorite pastime and has become popular all over the world. This sport is watched by millions of people every time there is a game played...

Acquisitions, expansions, and media mixology are all served up in this month’s miscellany of truncated articles. These are the full versions of the “Drilling Deeper” news items that appeared as abbreviated versions in the print edition of the December...

by Herman Manson (@marklives) Michelle van Trotsenburg, Y&R’s former business unit director: shopper conversion marketing, recently presented a talk at the POPAI Marketing at Retail Conference in Cape Town. The event focused on what brands, retailers...