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CONTENT MARKETING GUIDE WRITTEN BY JOHN RAMPTON & MURRAY NEWLANDS An Introduction to Content Marketing Table of Contents Introduction to Content Marketing Chapter 1: How every business can succeed at content marketing Chapter 2: How to develop...

According to the present scenario, content marketing and content marketing strategy are two new favorite buzzwords, which has become such a popular trend. Content marketing is all about delivering the right content, at the right time, to the right audience...

Here at ECHO, we revere story. Good story not only has a powerful impact on its audience, engendering affection and trust, but can also be a brilliant tool for discovery, helping the story’s teller to uncover and define values and meaning. Story-driven...

About 18 months ago, the term “Content Marketing” started showing up in earnest  in Marketing discussions as The Next Big Thing.  This “new” field of marketing isn’t so much a new field, though, as much as it is...

Arik Air is West-Africa’s leading airline operating a domestic, regional and international flight network. We operate mainly from two hubs at Murtala Mohammed International Airport, Lagos and Nnamdi Azikiwe International Airport, Abuja. Arik Air’s head...