Industry research confirms what we all suspect and even have experienced: consumers using credit cards spend from 20% to 250%[i] more than those who rely on checks or cash.
The average cash payer at McDonald’s spends $4.50 while those using debit or credit cards part with $7.00. The theory goes that those handing over dollar bills want to conserve them, but those using credit cards focus more what they’re getting from their purchase.[ii] In short, this second set focuses more on that steaming burger than the money in their hand.
American consumers love convenience of credit cards. Where 66% use credit and debit cards to buy both items and services, just 27% use cash. Further, experts expect the number of cash-using consumers to drop another few points to 23% by 2017.[iii]
These statistics lead to one conclusion: even the smallest business needs to accept credit cards to maximize sales. While a large corporation can put a team on finding the best merchant services provider for their needs, small business owners must evaluate competitors in the minutes between running their marketing program, taking calls and re-stocking shelves. It’s not easy juggling so many tasks. We well understand the saying,
“It’s great having a small business.
You get to choose which 100 hours per week to work!”
If you are looking to accept credit cards while maintaining solid creditworthiness for your business, finding an ethical merchant services provider who will be your partner in success is critical. These steps will shorten and clarify your research process.
1. Understand that to be able to accept credit cards you need to create a merchant account with a third party so that the money can move from the customer’s account to the merchant or business owners.
2. Determine your monthly sales volume. This step will weed out the merchant service providers that have a monthly minimum higher than your volume.
3. Determine whether you’ll be processing transactions online or at a bricks and mortar location. Equipment and software options will vary depending on this factor. You may need to integrate your account with third party services that also charge monthly fees.
4. Determine how many times each day will you run cards. Estimating this keeps you from over-buying features you don’t need.
5. Determine whether you’d prefer to rent equipment ($20 to $50 per month) or buy it (several hundred dollars). If you’re not sure about the business viability, renting for the first few months could be your best option.
6. Create a comparison sheet with these features listed down the leftmost column.
• Transaction rates: the majority of small business costs
• Equipment and setup costs
• Customer service: critical for small business owners who are not finance or technology experts
• Contracts and service terms: make sure you have clear confirmation
• Funding and processing time
• EMV capability: for smart cards that read data from integrated chips rather than magnetic strips. Credit card companies switched to this method in fall of 2015.
• Simplicity of setup and use
• Possible third-party integrations
• Analytics and reports: to make your costs clear
• Types of processing
• Types of payments they accept: Visa, Mastercard, giftcards, debit cards and more
• Service constraints: what your merchant service provider WON’T provide
• Any additional features and benefits
7. Call the merchants you’re interested in and fill in the details.
8. Make sure the new merchant services integrate with any other ecommerce or other accounting software you currently use. Ask your tech people about the merchant services provider you’re considering.
A+ Rated First Financial’s Small Busienss Merchant Accounts
Accept Revenue-Boosting Credit Cards to Ensure Your Business Longevity
First Financial is the nation’s leading provider of merchant accounts, particularly for the highrisk borrowers. Apply for a small business merchant account here. We know that lots of reputable businesses exist in high-risk categories like e-cigarettes, Information Technology, Nutraceuticals simply because they’re new. Fill out the application in minutes. Follow First Financial on Facebook to get smart budgeting and saving tips, too!