Social media management software (SMMS) is used by companies to engage prospects and customers on social media networks. The software can be used to track inbound and outbound brand mentions, social marketing campaigns, and the effectiveness of social media presence.
Basic SMMS software enables a company to combine multiple social media accounts, and track and analyze conversations using a single dashboard. Web-based SMMS solutions enable automated and real time posting to multiple channels, and you can post the same content on LinkedIn, Twitter, and Facebook with a few clicks. These platforms allow companies to monitor social media chatter and learn about the preferences of customers.
Large enterprises can use advanced SMMS apps to build social media influence by tracking online engagements for brand knowledge and sentiment. These sophisticated solutions allow social media managers to track the messages prospects are reading and sharing. They can integrate this info with business intelligence and marketing systems to ensure their company meets vertical-specific compliance regulations.