2021-02-16
Today's post is from Tara Goodwin, owner of our PR Collaboration Partners, Goodwin Consulting.
Although public relations is a well-established industry, people often misunderstand what it actually entails. Hint: we’re not advertisers, or marketers.
I’m always keen to differentiate my job from other communication services like advertising and marketing hat also promote businesses and brands. So, what exactly is PR? At its core, PR uses strategic communication to create mutually beneficial relationships between organizations and communities.
Still confused about what we really do? You’re not alone. Here are the most common questions I get about PR—and answers to demystify what PR people “do” once and for all!