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The topic of marketing accountability is a recurring theme here on Sensei Blogs and a personal passion of mine. The need for accountability in marketing was further highlighted in the results of a survey released last week by Sensei Marketing and ArCompany...

Why do you do the things you do? I’m being serious. What made you want to wear the clothes you’re wearing? Why did you decide to work in the industry you chose for a career? Why do you like the music you frequently listen to? If you’re like most people...

I was lucky enough to have a great chat with Matthew Grant over at Aberdeen’s CMO Essentials publication. He had some questions for me around Influencer Marketing and what it’s all about. Here’s what came out of it. Thanks to Matt and Aberdeen Essentials...

This past July Econsultancy issued a report which made reference to the fact that Big Data is causing big frustrations for those who make their living in the marketing world. The subheadline that appeared on their site in announcing the...

In the last couple of days, it was announced that social customer experience company Lithium Technologies would be acquiring social scoring platform Klout for a figure reputed to be around $100 million. If the deal goes through, it’ll be the close...