2017-02-13
Thinx CEO Miki Agrawal has turned periods into exclamation points.
Thinx CEO Miki Agrawal has turned periods into exclamation points.
"I really believe we can change culture," says Thinx cofounder and CEO Miki Agrawal. That may seem like a lot to ask of a line of stylish underwear designed to prevent menstrual leaks, but Agrawal brings the wit and provocation of a performance artist to marketing products that have historically been associated with shame—and she's catalyzed a movement along the way.
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