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Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming. What if you could ask today’s most influential online marketers one question...

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. We continued to receive a high number of entries across Oracle Marketing...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because less than 10% of marketers believe they’re “highly effective...