Exchange Wire. Tracking Data-Driven Advertising And Marketing Technology
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Today’s collection of headlines form the realms of economics, politics, and the environment begins with a tale of sobering implications from RT: Self-organizing robot armies produced – and all thanks to ingenious termite logic Harvard ...
Snap cofounders Evan Spiegel (left) and Bobby Murphy (right).AP CEO Evan Spiegel may be the public face of Snap Inc., but it’s taken more than his hard work to turn what started as a disappearing photo app into a potentially $25 billion social network...
By Hasnain Zaheer Personal online marketing Connectivity is the 21st century electricity, data centres are the new rail tracks, and targeted advertising platforms such as Google AdWords are the new engines that pull our intentions, needs and wants...
In this week’s Week in Review: Vevo relaunches its mobile app, Google targets mobile with AMP Ads and programmatic native and MPs criticise BT’s investment in Openreach. To receive a weekly summary of industry news and other VAN interviews and videos...
Author: Whitehall_Bin_Men Posted: Wed Aug 03, 2016 2:47 pm (GMT 0) Satan’s Credit Card: What The Mark Of The Beast Taught Me About The Future Of Money Silicon Valley has sold us on a cashless, cardless, walletless, supposedly frictionless future ...
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SOCRATES is an international, multi-lingual, multi-disciplinary refereed and indexed scholarly journal produced as par of the Harv...
Tracking Ad Trading and the Exchange Marketplace
Jez Fawcett, international head of product, Rocket Fuel & Mathew Downs, programmatic services EMEA, Yahoo share the power of Dynamic Creative Optimisation
At ATS New York 2016, Nathan Woodman, general manager, Demand Solutions, IPONWEB delivered a keynote speech on the topic of first-party machine learning in