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By Ernan Roman, ERDM Corp “The reason personas failed to achieve true personalization is that they were too simplistic to reflect the unique attributes that differentiate individual customers and prospects from the mass of other similar customers and...

“The reason personas failed to achieve true personalization is that they were too simplistic to reflect the unique attributes that differentiate individual customers and prospects from the mass of other similar customers and prospects. And that is the...

In part 1 of our blog, we asked if there is a way for banks to improve on their “special offers exclusively for you” as we approach the holiday season. In part 2 of our blog, we look at how banks can do this. Bringing it together with precision...

Key Points To state the obvious: Modern, smartphone-toting humans spend most of their time indoors. But indoor spaces often block cell signals and also make it nearly impossible to locate devices via GPS. Beacons are a solution. Beacons are poised...

Touch screen kiosks and tablets are so yesterday! Retailers are now testing many new technologies to enhance customer experience in-store, improve customer service, take advantage of mobile consumers and promote the retailers omnichannel presence. Some...