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Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what...

Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies to optimize their clients’ media plans in order to adjust...

Social Media has had a terrific ride for the past several years, but the days of easy growth are gone. In fact, the days of easy anything in social are behind us. For many brands, 2013 will be a year of social media disappointment. With so many consumers...

Saroj Khan choreographed item song with Heena Panchal & Rajpal Yadav for film “Babuji Ek Ticket Bambai” On 8th & 9th January 2014, At Spring Orchestra Bar. Dahisar Heena Panchal a Malaika Arora lookalike danced with Rajpal Yadav...

In a world where marketing investment is spread across more channels than ever, it is becoming increasingly important to understand the effects of those channels. Yet many marketers miss out on specific training in managing and measuring multichannel...