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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

Some accusations levied against advertising are undeserved. But then, some are deserved, though perhaps not in ways you may have heard or assumed. Meanwhile, not a few bad apples engage in a heinous advertising tactic that goes largely unnoticed. Quelle...

Management Consultant Job Title: Management Consultant Location: Lagos Job Descriptions Management consultants are primarily concerned with the strategy, structure, management and operations of an organisation. They will identify options for the...

Like all professions, the marketing world is in the middle of an upheaval, in large part because of the effects of digital, which has forced marketers to rethink traditional practices and devise new strategies to reach consumers. Still, if the game is...

In any economy, you could glimpse the relevance of any sector by its sheer impact on the wellbeing of other businesses. Although a few sectors that exert such enormous influence could be cited, but there’s hardly any one that commands the sort of indispensability...