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I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing. Webinar Alert On Thursday I’ll present a webinar on communication to employees about the political...

Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe...

Deck: Personal branding isn’t just about getting people to believe you’re good at something. You actually have to be good at it for your message to resonate. The key is to back your brand up with true authenticity. Here’s how. Archive: off Add to...

Branding Bud: Brands That Bridge Evermore aware of rising social tensions and historic inequalities, consumers are looking to brands and businesses to take meaningful action that brings people together, heals divides, rights wrongs and promotes harmony...

by Caroline Douglas, CMI Northern Ireland Board When was the last time you were trained on ethics? Still thinking? Most organisations will say that they are ethical but many don’t outline to employees what they mean by ethical behaviour. But...