Have you already started selling on Facebook?
Whether you have a FB store or just a FB business page, you may have heard about Facebook Business Manager.
It is a tool for businesses that:
Has several ad accounts connected in one place (for those with multiple pages, locations, or sub-brands)
Allows to delegate permissions, roles, and tasks to team members (for better delegation)
Helps work with an agency or social media manager (to monitor the quality of the work and keep tabs on what they’re doing for you)
But that’s not all. This 100% free resource helps keep your business page more secure and allows you to delegate tasks without having to share your personal Facebook content with others.
Essentially, it makes managing your business Facebook page more professional. In this post, we’ll walk you through the process for using and setting up Business Manager. Let’s get started.
Learn more: How To Open An Online Shop on Facebook
Why Use Facebook Business Manager?
First things first: Let’s tackle the why behind using Facebook Business Manager in a bit more detail.
Facebook Business Manager helps manage access to Pages and ad accounts so that different roles and tasks can be assigned to different people within the organization. For the busy business owner, this means you can better delegate Facebook page duties and securely allow team members access to your business page.
Business Manager allows you to grant access to Pages and ad accounts (giving the page admin full control over distributing and revoking page access) as well as to grant access to Pages and ad accounts without being friends with your team members on Facebook and the ability to run automated retargeted ads.
For the business that values privacy and likes to keep work life and personal life separate, Business Manager makes using Facebook more simple and a lot less awkward.
Bonus: It’s free!
How to Set Up an Account
Setting up an account for Business Manager is actually quite simple. Let’s break down the process into steps so you can see exactly what you’ll need to do to get started.
Related: Make Facebook Work for Your Small Business
Step 1: Signing up for Business Manager
First, you’ll need to make sure you have the following:
A personal Facebook account to confirm your identity.
An ad account you want to move to Business Manager.
At least one business Page.
Then, you can sign up for Business Manager:
Go to business.facebook.com.
Click "Create Account."
Enter a name for your business, select the primary Page, and enter your name and work email address. If you don’t yet have a Page for your business, move through the rest of the onboarding flow by entering in all necessary and relevant information.
Note: Facebook says that a Business Manager should always have a minimum of two admins so that access to the page isn’t limited to a single person. If a conflict arises, a single person can lock others out from the page — which can be a be problem.
Step 2: Connect Your Ad Accounts
Next, you’ll need to connect your ad accounts. Here’s how to do that:
Click on "Ad Accounts" on the left sidebar.
Choose "Claim an Ad Account" if you already have one
If you are new to Ad Accounts, create one by clicking the third option.
Step 3: Add Page Managers
Now you can delegate roles to employees and assign tasks by organizing the account. The page admin is at the top in the organizational pyramid (and is the only one who has the ability to assign out different tasks.) Below the admins are managers who can complete various tasks but don’t have full access to your page.
To add a manager, click "Settings", choose People from the left sidebar and then click "Add New Person."
Note: You can add new managers using their business email, but these users will still have to verify their account with a personal email account.
Step 4: Delegate Tasks
Once your managers are added, you can start delegating page tasks. To get started:
Click on "Pages" or "Ad Accounts" (will vary based on what task you’re going to assign).
Select the pages or ad accounts you want to grant access to.
Click "Add People" and choose the manager(s) who get access to those pages or ad accounts.
Now you can assign tasks like posting content, moderating comments, managing ads, etc.
And that’s it! Once you’ve completed these four steps, you should be ready to go with Business Manager. If you still need help, check out Facebook’s Business Manager Guide which includes FAQs and troubleshooting resources for common issues.
Learn more: The Anatomy of Facebook Ads: How to Increase Traffic for $3
Facebook Business Manager: More Control, Less Stress
With this tool, you can remove some of the burdens of handling all of the aspects of your business page and hand it over to capable team members (or even hired social media help.)
This frees you up to focus on other aspects of your business so you can grow the company and think big picture — rather than being stuck down in the daily details.
And don’t forget to accelerate the growth of your FB business page by adding a full-featured online store!
Happy social media-ing!
Read also: How to Use Facebook Messenger For Business: Six Essential Tactics