E-сommerce experts know that creating meaningful customer connections are essential to boosting revenue. Those connections can oftentimes be fostered with more personal communication via handwritten cards.
Personalized marketing channels can help build a thriving company.
In e-commerce, cards are often used for thanking customers (leading to higher retention and acquisition rates). Traditionally, creating hand-made cards was an expensive and time-consuming task. Writing out every card one by one was the only option.
Now, technology can indistinguishably replicate handwritten. This means that having close relationships with your customers is possible, no matter the size of your customer-base.
Despite this, many marketers don’t use handwritten automation technology to its full potential. Here are a few elements to keep in mind to maximize your ROI when automating handwriting cards for your business.
Keep the message short and sweet
This is probably the most common mistake. Simple 4-8 lines are perfect for making someone’s day. A long message often adds unnecessary complexity.
While the open rates for cards are extremely high, recipients prefer to read content that is simple and gets right to the point.
Here’s a great example:
Hey Ashley, just wanted to say thank you for signing up to be one of our premium members at Example.com. We’re very excited to extend some of our best offerings to you! If you have any questions, don’t hesitate to reach out. In the meantime, we’ll be sure to keep you in the loop with all the excited stuff we’re doing here!
Sincerely, Jeff Jeff@example.com
It’s concise in saying thank you and not asking for anything in return. Recipients read this kind of message and appreciate the kind gesture.
Handwritten cards
Use merge tags for personalization
Merge tags are variables in your template that populate with contact info (depending on who the card is being sent to). While a generic message can still be effective, it’s always better with more custom text.
With handwritten cards, it’s best to be as tailored to the recipient as possible. Merge tags add that level of authenticity to your message.
People like seeing their name in writing and will remember your company.
Merge tags in a card
Related: How to Add a Personal Touch to Your Website
Put your contact info at the bottom of the card
This isn’t always necessary but can be very effective for generating responses.
Adding your email or number to a card lets your customers know they can reach out if they need to. And often times, they do!
Keep the tone light and fun
For your customer, opening a handwritten card addressed to them is an out-of-the-ordinary experience.
It can add some excitement to their day. It’s best to match that level of excitement in the content of your message. Including something to make the recipient laugh is also a huge plus.
Final thoughts
For the best results, make the process as automatic as possible.
When cards are automatically sent to certain contacts, you can relax and know you’re getting the most out of your customer relations. To make this possible, feel free to check out Thankster’s integration with Ecwid and lots more.
For a free set-up, sample, or info about the integration, send an email to jlatimer@thankster.com.
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Read also: How to Build Customer Loyalty From Scratch