If you sell products or services, you should make your products or services easily found by your potential customers. To make your products and services recognizable by your potential customers, certain action is needed. You have to advertize your products through several media such as television, newspaper, radio, brochure, leaflet, and internet. The objective of the advertisement is to spread information about your products and services to public.
To make great advertisement for your company and products, you need to get cooperation with advertisement company. They will build the advertisement for you based on the concept you gave them. The advertisement made by professional will be able to make your products interesting.
You only need to spend few hundred dollars for cheap advertisement such as brochures and leaflet but if you want commercial advertisement on TV, you need to spend much more than that. The commercial slots on television are very expensive because it is watched by millions of people. However, you can also use internet as your advertising media. The internet reaches much more people with lower cost. Therefore, you have to be wise in choosing media for your advertisement, so you can boost your sales number with lowest cost.
The Difference between Television and Internet Marketing
If you are working in a company, especially in the marketing division, you should know about the types of marketing. There are direct marketing, indirect marketing, and online marketing. You should know and master each of them to make great marketing strategy for your company. Direct marketing is selling products directly to the customers. This type of marketing has been used for years and you can find direct selling association and also multi level marketing that use this kind of marketing method.
You can also use television and internet as your marketing tools. The television marketing method has also been used since many decades ago because it is very effective in delivering message to the television viewers. However, the internet, that invented lately, is also good media for advertisement and marketing. There are some big difference between internet and television marketing.
In one side, the television is available in almost every house in the world and people don’t only need to plug the cord and turn the TV on but the television can’t reach every house in the world because of the many factors. On the other side, the internet is used by almost all people in the world but people have to turn the computer on and pay for the internet connection. Now, you can decide which one is the most effective marketing media for you.
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