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Mobile app marketing is different from many other forms of marketing, and much of the terminology used is unique to the field. We developed this glossary to help those in the space have an easy way to quickly understand new topics and terms. Note: We...

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater...

Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year of growth in our industry, has also...

Jesse Michels Crunch Network Contributor Jesse Michels was a Jon Jay scholar at Columbia University in New York where he interned for Jon Stewart and Charlie Rose. He went on to do marketing consulting for app accounts at Google and is now a program...

Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...