I have heard many people complain about the amount of data that they need to handle when they open Google Analytics for the first time. With charts, graphs and numbers they feel lost. Once thy understand about landing pages they will see how simple Google Analytics is. Google Analytics has been helping businesses from small scale entrepreneurs to large scale business owners. How does Google Analytics work? The two main things that Google Analytics can answer are: where the visitors come from and what they do when they get there. These two things can really make a difference when it comes to optimizing conversions. Google Analytics can help you do a lot more. Below are 4 ways that Google Analytics can help you change your website completely.
Brings all page data together seamlessly
In order to know all about your website, Google Analytics needs to observe your pages. In order to let Google Analytics work, all you need to do is add a snippet. The snippet is a tracking code which is attached to the header code of every single page that you want Google Analytics to track. With a Google Tag Manager account, you can paste and update the tracking code so that Google Analytics can look into your website. By using Google Analytics, you can make things easier as you will know the total number of unique visitors and also the page views. You can also tell how many people are trying to find your site, it can be through advertisements, social media or search result pages. Also Google Analytics helps you learn about the demographics of your visitors. From their location to the language they speak to their interest, everything is available in detail. An advantage of Google Analytics is it will tell you the speed with which websites load allowing you to track lag times and delays.
Fine tune your landing pages
Once you have collected all the information about your visitors you can start fine tune your landing pages. The process is called segmentation. In this process you isolate the data that you think is required to change the performance of your site. Segments can include geography, traffic sources, customer data, time of visit etc. Google Analytics can do all this work. It’s such a simple approach. You can help build a website that can segment the visitors you want to convert. Also you can get details about your visitors such as gender, interests, geography, and age which can help improve your conversion rate.
Improve E-Commerce with Google Analytics
Google Analytics has always helped businesses to earn more revenue. The main goal of most business is how to increase revenue. You track whether the user conversion rate is on the right path. Google Analytics gives you the easiest way to do so. There is a feature called Box Builder that allows you to set a custom thank you page for the visitors who came looking again after opting in. Also your page can have a showcase of products that you think your visitors might be interested in. This is the best way to thank your new leads. All you need to do is set a goal completion location wherein you can enter the URL of your thank you page.
Use AdWords to learn about the visitors who did not convert
Google Analytics has helped a lot of companies to retarget its visitors that did not convert. AdWords PPC strategy has added Google Analytics to write retargeting ads. How does this happen? How do you know about the visitors who could not convert? And how can you know what was the missing link? Here’s why Google Analytics is important. With the help of Google Analytics, you can know about the people who did not convert. It is simple like the buyers who did not opt for the transaction page Google Analytics learns about the visitors who somehow walked out of the thank you page. Were they not your ideal customers? Or was there a message that was missing is there? Could they have seen something before coming into the landing page like ads or other pages? All these questions can be answered once you know about the visitors who did not convert into active customers and once you know what the shortcomings are, you can change the landing pages into fresh new page.
Google Analytics is the best way to target your prospect audience. Not only does it help in improving the audience conversion rate but it also gives you information on visitors who you did not convert.
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