DragonSearch is pleased to announce our fall 2016 course schedule…
Building A Business’s Digital Presence
September 24th
9 am – 12 pm at UCCC Stone Ridge Campus
In partnership with Rondout Valley Business Association
Presented by Ian Keir & Christopher Short
Course Description: Your business is a local favorite, but can it be found on the web? Potential customers are searching online and you want to make sure that they will find you. This class will take business owners through the necessary steps to build their digital presence.
Topics include:
Your Website – Website content essentials, and the user experience.
Business Listings – Google my business, Bing places, Yelp and beyond!
Social Media – The importance of a social presence and how to build it.
Registration Link for Rondout Valley Business Association Members
Registration Link for Non-Members
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How to Increase Leads & Sales With A Blog
October 19th
6 – 9 pm at KCSU Mary’s Ave., Kingston
Presented by Etela Ivkovic & Ralph Legnini
Course Description: Businesses large and small see tremendous success revolving around their organization’s blog. You will learn how to use a blog to position your company ahead of your competitors, how a blog can drive traffic to a website, how to enable customers to discover you through a blog, tailor a blog for a specific type of business, how research identifies the best topics to write about, how to write blog posts, and using coordinated social media to promote blog posts.
Registration Link
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Writing Content For The Web
October 22nd
9 am – 12 pm at UCCC Stone Ridge Campus
In partnership with Rondout Valley Business Association
Course Description: In the world of the Internet, a business’s message, and the content built around it, IS the company. This class will help business owners understand how to create content that’s built for their audience and drives business to their website.
Topics include:
The Audience – Discover who they are and why they have come to your business
Writing Effective Content – Learn how to write content about what an audience is looking for and what resonates with them
Building a Calendar – How to plan out an ongoing content strategy
Registration Link for Rondout Valley Business Association Members
Registration Link for Non-Members
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Intro To Facebook Marketing & Ads
November 9th
6 – 9 pm at KCSU Mary’s Ave., Kingston
Presented by Jennifer Barry & Jannette Wing Pazer
Course Description: Harness the incredible power of Facebook for your business! With over a billion users, Facebook can be an amazing tool to find new customers, but it can also be overwhelming and frustrating. Many don’t realize the level of audience targeting power at a relatively low cost. Learn how to create and implement a Facebook Marketing Strategy using free and paid components, build and engage a community, and drive customers to you website. Students will be amazed to find the limitless targeting combinations for reaching your audience. Prerequisite: Familiarity using Facebook.
Registration Link
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Social Media Marketing
November 19th
9 am – 12 pm at UCCC Stone Ridge Campus
In partnership with Rondout Valley Business Association
Presented by Jannette Wing Pazer & Christopher Short
Course Description: This course outlines the essential online marketing tactics it takes to get started using social media marketing and how to get your message out to the people who matter most.
Topics include:
Choosing the right platform
Getting started using social media
Finding your target audience and developing your brand voice
Planning your social strategy
Engaging and growing your audience
Registration Link for Rondout Valley Business Association Members
Registration Link for Non-Members
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Intro To Google Analytics
December 7th
6 – 9 pm at KCSU Mary’s Ave., Kingston
Presented by Andy Groller & Caitlin Boroden
Course Description: You have a great website but do you know how many people visit it? Where do they come from? What are they looking at? How long do they stay? Google Analytics, the free analytics platform, is filled with valuable website traffic information. Your instructors will guide you through the setup, how to analyze the data and make informed decisions. From the sources driving traffic, to the demographics of those visitors and more, you’ll understand each area of your report and will feel comfortable to dig into the data on your own.
Registration Link