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BARCELONA — SAP SE (NYSE: SAP) announced new features and functions are now available across the SAP BusinessObjects Analytics portfolio of cloud and on-premise solutions. SAP Unveils Updates to Its Leading Analytics Portfolio of Solutions to Help Users...

Best of B2B Marketing Zone July 8, 2016 IT'S ALL ABOUT REVENUE | FRIDAY, JULY 8, 2016 The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing Friday Five time, our curated collection of 5 recent articles on one topic. This...

From the ever-evolving world of mobile to the rapid development in artificial intelligence; digital marketing is in a constant state of flux. It is a real challenge for digital marketers to keep up with the latest trends and stay in the loop, with cutting...

Ad tech company Rocket Fuel is laying off 11% of its headcount — 93 members of staff — as it looks to save $20 million in operating expenses, AdExchanger first reported. The firm last made layoffs in April 2015, when it shed 11% of its workforce in...

Salesforce has always liked to think of itself as an industry irritant, the company that was bucking the status quo and making the established players feel uncomfortable. But this year as the cloud mainstreamed and Salesforce took off on a $10 billion...